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Tuesday, February 27 2018 02:00

It's Pokémon Day! How will YOU Celebrate Every Trainer's Favorite Holiday?

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I have a unique relationship with Pokémon. Back when the original games were released in 1996, I was working for Walmart (seems like a lifetime ago), so I was on the ground floor when the craze begain. It all started on February 27, 1996 with the release of Pokémon Red and Pokémon Green in Japan, and because of that The Pokémon Company International commemorates this date with new products and promotions that give Pokémon fans around the world new ways to interact with the Pokémon brand. Pokémon Day could be called "every Trainer’s favorite pop-culture holiday," and it's today - 2/27/2018! Pokémon Trainers can now access the Pikachu Talk skill for Amazon Alexa and Pikachu Talk action for Google Home. Fans can also join Pokémon Day celebrations on social media with all-new Snapchat Lenses featuring the original first partner Pokémon—Bulbasaur, Charmander, and Squirtle—while also enjoying new Pokémon merchandise, opportunities to watch iconic Pokémon animation, and the chance to catch a special Pikachu in Pokémon GO. See all the details on this year's festivities below...

“Pokémon Day is not only a celebration of the franchise, but also of Pokémon’s incredible fan community,” said J.C. Smith, senior director of consumer marketing for The Pokémon Company International. “This year we’re offering Pikachu Talk, social media activations, and more across the brand to help Trainers around the world express their love of all things Pokémon.”

The following are highlights of happenings this Pokémon Day from The Pokémon Company International.

Pikachu Talk
Fans can converse “live” with Pikachu as the iconic Pokémon makes its debut on Amazon Alexa and Google Home with Pikachu Talk. Fans can pose a question or request to Pikachu, and the much-loved Electric-type Mouse Pokémon will respond with classic lines like “pika?”, “pika pika!”, and “pikaaaaa.” Already released in Japan, Pikachu Talk is now available for Amazon Alexa-enabled devices in most countries, and for Google Home-enabled devices in the US.

New Snapchat Lenses
Starting today and for a limited time, three new Snapchat Lenses featuring the first partner Pokémon from the Kanto region will start to roll out around the world, beginning with Bulbasaur. Charmander will arrive later, followed by Squirtle.

Pokémon Center
Last year on Pokémon Day, the Pokémon Center launched Pokémon Gallery Figures—an exclusive line of premium display-ready figures. For Pokémon Day 2018, it’s going even bigger by introducing a new, larger-scale line of these collectibles. Charizard is featured as the first-ever Pokémon Gallery Figure DX, with the iconic Fire-type Pokémon unleashing its signature Blast Burn move in a dynamic pose.

This is also the year of Legendary Pokémon, and on Pokémon Day, the Pokémon Center is joining the celebration by debuting the first in a series of special Legendary Pokémon Pins. Starting today, fans can order new Dialga and Palkia pins, which will be followed by a new pair of pins each month through November (while supplies last). For information about these products, which can be shipped to US addresses, visit PokemonCenter.com.

Animation
Beginning today, the latest animated feature-length Pokémon film, Pokémon the Movie: I Choose You!, will be available on Pokémon TV for the first time. The hit movie will be available to view on the app, available for iOS and Android, and on Pokemon.com/TV for a week.

Pokémon GO
When exploring their world in search of wild Pokémon, Pokémon GO Trainers can keep an eye out for a special Pikachu wearing a festive striped purple hat. For Pokémon Day 2018, this Pikachu will know the move Present and will give players triple the usual Stardust when caught. Trainers can look for Pikachu wearing a party hat through February 28 at 1 p.m. PST.

Social Media
In addition to the Snapchat festivities, fans are invited to join the conversation online with #PokemonDay. Fans who use this hashtag might have their posts featured on the official Pokémon Day hub at www.Pokemon.com/PokemonDay, where more information about the day’s fan-focused festivities can be found.

James Zahn

James Zahn is not a journalist, nor a blogger, though he may be credited as such by others, or even accept the title... depending on the circumstance.  Instead, he considers himself largely to be an "entertainment and lifestyle writer," bringing 25+ years of experience in the entertainment and publishing industries into the family realm as THE ROCK FATHER™.

As a media personality, commentator, adventurer and raconteur, James now finds himself raising a pair young girls - The Rock Daughters™ - along with his wife from their Illinois home.

He is a member of The Toy Insider Parent Advisory Board, has contributed to The Toy Book and regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global.

James and/or his work have been featured in/on CNN, FOX Business, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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