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Tuesday, June 05 2018 08:47

The "Stranger Things" Schwinn Bike Has Arrived...

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I have a confession to make. Despite promoting the show when I was writing for the Netflix #StreamTeam when that was still a thing (RIP, for now), I have not yet finished watching the first season of Stranger Things. Yes, I know - even though my love of the 80s and all the spooky stuff is powerful, I stopped watching with the idea that my wife would join the viewing and it just never happened. With Season 3 on the way, I should probably catch up, but in the meantime I'm really admiring what they're doing on the licensing and merchandising front. One of the biggest items just hit the streets this week, and it's "Mike's bike" from Schwinn. Launched alongside a 1980's-style commercial, the only way to get it is by calling 1-800-SCHWINN. Check out the commercial below!

"The bikes featured in Stranger Things have almost become their own characters," says Milissa Rick, senior director of marketing, Schwinn. "These retro bikes are the kids' primary form of transportation – taking them towards adventure and away from danger. It's exciting to be a part of this incredible series with the launch of Mike's Bike."

The limited-edition Mike's Bike is inspired by the bicycle that the main character, Mike Wheeler (played by Finn Wolfhard), rides throughout season 1 and 2 of Stranger Things.

Stranger Things Mike Bike

Mike's Bike comes in a special edition, retro themed Strangers Thing collectors box. It features a springer front suspension fork, banana-style saddle, classic high-rise ape bars, rear "sissy" bar, rear pegs, coaster brake, a front light and bell. The Stranger Things logo is featured on the chainguard and other Easter eggs fans will appreciate appear in other areas on the bike. Mike's Bike retails for $379.

James Zahn

James Zahn is not a journalist, nor a blogger, though he may be credited as such by others, or even accept the title... depending on the circumstance.  Instead, he considers himself largely to be an "entertainment and lifestyle writer," bringing 25+ years of experience in the entertainment and publishing industries into the family realm as THE ROCK FATHER™.

As a media personality, commentator, adventurer and raconteur, James now finds himself raising a pair young girls - The Rock Daughters™ - along with his wife from their Illinois home.

He is a member of The Toy Insider Parent Advisory Board, has contributed to The Toy Book and writes a regular Star Wars column - Transmissions from a Galaxy Far, Far Away for The Pop Insider. He also regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global.

James and/or his work have been featured in/on CNN, FOX Business, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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