With Treasure X, there’s always another level of excitement and adventure. Here’s how the Treasure X Hunt journey works:
- Find the map and uncover a coin to locate which treasure you’re searching for.
- Use the digging tool to dig and chip away the rock to reveal the bones and weapons of your Treasure Hunter (Action Figure); there are 24 action figures to reveal and collect, and 8 different teams of characters!
- Find and open the chest, add water to fizz and reveal what's inside! Will you be the hero that finds the REAL gold?!
The Rock Daughters™ first went hands-on with Treasure X at The Toy Insider's Sweet Suite 2018 in New York City earlier this month. The booth was an immediate hit not just with my kids, but with nearly everyone in attendance. Girls and boys of all ages (well beyond the suggested 4-9 range) couldn't wait to get digging, and discovering. Like Indiana Jones before them, the girls managed to smuggle a couple of artifacts home, and they've since cracked into them, revealing a pair of cool action figures (Lord Lootem and Chief Goldo), accessories and... treasure!
One in 18 Treasure X packages has real gold-dipped treasure inside, and each Treasure X pack includes a treasure map, X-Marks coin, X-Cavator digging tool, a buildable figure embedded in “stone,” and a treasure chest. The basic adventure pack carries a suggested price of just $9.99.
Treasure X had its soft-launch on VAT19 for the U.S. market, and while the official release date is August 1st, some specialty retailers like my friends at Learning Express in Lake Zurich, IL have already received their first shipments, so be on the lookout!