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Thursday, September 13 2018 12:08

Kid CEO? Toys 'R' Us China has a New Army...

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While Toys "R" Us is currently dead here in the States, Geoffrey lives on in other parts of the world, including China. What's of concern right now is that a growing battle between a couple of the very companies responsible for the swift collapse of TRU here in the States (led by Solus Alternative Asset Management, because "Soulless" was too obvious a name) may put the entire Asian operation at risk due to a fight over the use of the Toys "R" Us name. In the meantime, it's business as usual in the Far East, and the folks at Toys "R" Us China just wrapped their hunt for a "small CEO." Actually, about 150 of them - children dubbed as Honorary "Chief Experience Officers."

The goal was to invite families to think of others as part of a broader charitable initiative aimed at bringing joy to children in poorer areas of China. While the corporate chaos continues Stateside, Toys "R" Us China says that they intend to "make a deeper connection with families in the Chinese market" as they "continue to move forward while striving to create unforgettable experiences for children that they will never forget." These "small CEOs" help with that through in-store activities tied to the spirit of giving.

The spirit of fun lives on!

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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