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Saturday, September 15 2018 01:13

The L.O.L. Surprise! House is Trending as 2018's Hottest Holiday Toy... so Far

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Last month I previewed for you the L.O.L. Surprise! House, the long-awaited residence for MGA Entertainment's smash hit L.O.L. Surprise Dolls. Based on my own internal tracking (article views + reader search + the number sold thus far through affiliate links), as of September we have an early leader for 2018's hottest holiday toy. The activity is unusually high, and in that I mean that it's so far out in front right now, it's an absolute monster! While we don't have one here in The Toy Testing Facility at Rock Father™ HQ, the girls on MGA's L.O.L. Surprise! YouTube Channel have posted an official unboxing. This comes alongside the release of an official 30-second television spot, which I just added to The Rock Father Channel. This is an early reveal from my 2018 Holiday Wish Guide™, so if you want one of these - and at list price - you have to get it now! Pre-order via Amazon or Walmart, both priced at $189 as of this writing. See the new videos below...

From MGA Entertainment: In a world where babies run everything, little rockers rebel against nap time and teacher's pets become class presidents with "Free Pizza Fridays!" In this world, all work is play and nothing is dull cuz it's all a lil' surprising and outrageous! 

L.O.L Surprise! House is the ultimate hangout for L.O.L Surprise! dolls. It's moving day! Unbox 85+ surprises to move the included, exclusive family into the L.O.L Surprise! House. Made from real wood, 3 stories, 6 rooms, and a working elevator! The outside patio includes a real pool for cold water, hot tub for warm water and a sandbox for L.O.L Surprise! Pets. The first floor includes a living room with a real working lamp and kitchen with table, chairs and refrigerator.

The 2nd floor includes a bedroom and bathroom. Bedroom includes bunk beds and a bassinet. Bathroom features a toilet that makes flushing sounds and a bathtub with purple rain. The 3rd floor's massive walk-in closet includes a fashion rack with hangers for all your dolls' outfits and a vanity with working drawers for storage! Dolls can take the spiral staircase to the rooftop, which has a helipad and patio that changes from day to night!

Bonus: Curious what happens when fakers get caught selling counterfeit toys? Check this out!

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. In January, 2019, after nearly a decade as Publisher of The Rock Father Magazine, he joined Adventure Publishing Group as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider—a destination for all things pop culture. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 25 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

James and/or his work have been featured in/on CNN, FOX Business, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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