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Monday, September 17 2018 22:20

It's Darth Vader vs. Jedi Master Yoda in the New Spot for Hasbro's Star Wars Role Play Gear...

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It's actually been a little while since I've seen a Hasbro Star Wars collection commercial on television, but earlier today a new spot surfaced on YouTube in promotion of the Star Wars Bladebuilders Role Play Gear. Classic dress-up and old-school imaginative play continues to be big for Hasbro, and one of the latest offerings of note is The Empire Strikes Back Electronic Yoda Mask. Think along the lines of The Force Awakens Electronic Chewbacca Mask but avoiding when "Chewbacca Mom" swooped-in and made it creepy. 

What Hasbro says about their new Yoda mask:

Imagine training the Jedi like the legendary Jedi master Yoda with this Yoda Electronic Mask, with chin-activated sound effects and phrases, so when kids open their mouths while wearing the mask, they can imagine teaching the next generation of Jedi how to use the Force! Move mouth to activate effects and to wiggle the Yoda mask’s ears! Inspired by Star Wars: The Empire Strikes Back, this authentically detailed mask fits most head sizes. You can get it now at HasbroToyShop.com (affiliate), Amazon and more.

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. In January, 2019, after nearly a decade as Publisher of The Rock Father Magazine, he joined Adventure Publishing Group as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider—a destination for all things pop culture. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 25 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

James and/or his work have been featured in/on CNN, FOX Business, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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