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Tuesday, January 08 2013 01:39

Fisher-Price Apptivity products bring learning tech to the infant crowd with FREE Apps and more...

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Fisher PriceI didn't realize it until after the fact, but our kids received a lot of Fisher-Price toys for Christmas this year. I bought quite a few myself, including some from the "Laugh & Learn" line, which has been a staple here at Rock Father HQ for the past 3+ years. Now, Fisher-Price is bringing some serious tech to their "Laugh & Learn" toys with their expanding line of Apptivity products. 

apptivitylogoFrom Fisher-Price: "Infants can connect with their favorite Laugh & Learn™ characters with the Laugh & Learn™ Apptivity™ Storybook Reader. The Storybook Reader is a "case with benefits," because moms (and dads) can protect their iPhone® or iPod touch® from dribble and drool while their baby enjoys engaging content, "turning the page" of the book or swiping the screen – just like mom and dad would do – to advance the content. The Laugh & Learn Apptivity Storybook Reader is available now at retail stores. Laugh & Learn Apptivity Storybook apps, including Storybook Rhymes Volume I, II and III, are available for free from the App Store(SM) on iPhone and iPod touch. Product and apps compatible with iPhone 3GS, 4 & 4S and iPod touch 4th generation, and apps also compatible with iPhone 5."

apptivityreaderIt's no secret that kids are becoming the fastest-growing segment of tablet users, so it makes a lot of sense that Fisher-Price is making the jump to incorporate smartphones and tablets into their product line. In fact, Fall 2013 will see the launch of numerous products for iPad, including the Laugh & Learn™ Apptivity™ Creation CenterLittle People® Apptivity™ BarnyardImaginext® Apptivity™ Fortress, and Create & Learn Case. Sounds like a great blending of some already popular brands.

My 3-year-old already knows how to navigate (and unlock) a smartphone, but I haven't let the infant near one yet. Though she does have a little flip phone of her own, and it happens to be made by Fisher-Price.  

Apptivity Toys and more are available now at the official Fisher-Price Store.

Do your infants play with tech toys? Share your experiences and comments below...
James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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