The news first slipped out in Canada a week or so ago following a few toys that showed up at Hong Kong Toy Fair, but now it's officially official: MASSIVE MONSTER MAYHEM is getting a toy line, and it's coming from Alpha Group, the folks behind Super Wings and Screechers Wild. DHX Brands has named Alpha Group as the master licensee, promising "larger-than-life" inflatable role-play toys and dress up items as well as action figures, radio control toys, plush and board games inspired by the action-packed Nickelodeon series. After making its US debut on Nicktoons, the series just got a "massive" pick-up, with Nickelodeon International rolling it out in over 140 countries.
I've mentioned this before (just ask my friends at The Toy Insider), but I need to make something very clear: I cannot find one thing that I like about SpongeBob SquarePants. Not a single thing. In fact, I'd call him my nemesis, but since I have a few, let's just say that SpongeBob is one of my nemeses. Perhaps it's because his whole existence is a "Millennial" thing (his show debuted in 1999 - the year I got married), or maybe I'm still bent out of shape that I actually rented 2004's The SpongeBob SquarePants Movie, only to be disappointed to find out that the legendary David Hasselhoff was given just a small (yet still heroic!) role in said film. Even when we took The Rock Daughters™ to visit Nickelodeon Universe at Mall of America, I had to play nice as the girls just loved meeting Mr. Squarepants. That said, next year is the 20th Anniversary of SpongeBob SquarePants, and the cool folks at The Alpha Group (Super Wings, Screechers Wild!) are picking up the torch as master toy licensee for SpongeBob. The brand-new product line, which will include toys, collectibles, plush and novelties, is expected to debut worldwide in 2019.
It wasn't long ago that to launch a toy line, it was often supported by an animated television series. Now, as more and more kids cling to tablets and other digital devices (a plague), it's all about the webseries instead. Nearly every new toy line on-deck for 2018 will debut alongside a series of webisodes, and Alpha Group is getting into that action to launch their latest line, SCREECHERS WILD! First previewed here on THE ROCK FATHER™ Magazine a few weeks back, the first four episodes of Screechers Wild! Season One are out, and they're pretty cool. Check 'em out in the player below, and look for these toys to hit stores in the months ahead. They've already started creeping out there!
Transforming vehicles are hardly a new thing, nor are the kinds of things that said vehicles change into. From sentient humanoid robots to insects and animalistic beasts, we've seen a lot of transformations over the past 30+ years, but now there's a new entry into that realm that's putting some new twists on things. From Alpha Group (formerly Auldey Toys US) comes SCREECHERS WILD!, a new collection of vehicles that transform into creatures using "explosive 360-degree flip morphing action." They're definitely hitting on the retro marks with the launch, presenting a commercial that feels straight outta the 80s with its neon-grid patterns and action-packed visuals. They call it "fuel-injected feeding time" as the vehicles either pick up (or have launched to them) a plastic disc ("food") that activates the flip transformation. Take a look...
This past Spring, the first wave of Super Wings transforming toys arrived at Rock Father HQ (reviewed here), immediately becoming a hit. Fast-forward to Fall and the line has expanded, landing a spot on the 2016 Holiday Wish Guide here on THE ROCK FATHER Magazine. From the moment that Auldey Toys first announced that they'd be making toys based on the Sprout Channel hit, families were excited to get their hands on Jett and the crew, but also the World Airport. Now that's possible, and just in-time for the Holiday Season.
Last month, a package arrived here at Rock Father HQ that was most-definitely well-received... a sampling of the new SUPER WINGS Transforming Characters from the folks at Auldey Toys. While The Rock Daughters™ were definitely excited to go hands-on with Jett, Dizzy, Donnie and Jerome - I knew that many of you would be excited to learn more about these as well, with my preview post out of New York Toy Fair being one of my most-read articles of the year thus far. If you have little ones in your home, chances are you've already seen the show on Sprout Channel or NBC Kids - but if you haven't, the idea is simple: Jett (the red jet) leads a crew of transforming robots that work for a delivery service based out of the World Airport. From there, a human named Jimbo dispatches the crew with special deliveries for kids around the Globe, sending them on their way with a little background on each country that they're planning to visit. Whenever the crew runs into a challenge, they work together while showcasing teamwork and friendship, all while learning about new places and cultures. Like many newer series', there weren't any toys at launch, but they're here now - and they're really good.