I have a confession to make. Despite promoting the show when I was writing for the Netflix #StreamTeam when that was still a thing (RIP, for now), I have not yet finished watching the first season of Stranger Things. Yes, I know - even though my love of the 80s and all the spooky stuff is powerful, I stopped watching with the idea that my wife would join the viewing and it just never happened. With Season 3 on the way, I should probably catch up, but in the meantime I'm really admiring what they're doing on the licensing and merchandising front. One of the biggest items just hit the streets this week, and it's "Mike's bike" from Schwinn. Launched alongside a 1980's-style commercial, the only way to get it is by calling 1-800-SCHWINN. Check out the commercial below!
When it comes to the Holidays, there's certain gifts that just evoke that feeling of a classic Christmas. A kid coming downstairs to find a shiny new bike under the tree is one of those things, but as both Santa and parents know, kids grow (and outgrow) quickly, and families want to be sure that their children have a quality bike at a price that doesn't break the bank. The folks at Kent International have a full range of bikes for the whole family, but for my 2016 Holiday Wish Guide I'm focusing on the 2+, 5+ and 8+ range, including their 18" Sparkle Freestyle BMX Bike... the same one that our youngest daughter has been rockin' the sidewalk on, sent to us this Fall for review.
This post is part of a social shopper marketing insight campaign with Pollinate Media Group® and Columbia Bicycles, but all my opinions are that of THE ROCK FATHER. #pmedia #RideColumbia http://my-disclosur.es/OBsstV
There is a rebirth taking place... With roots dating back to the 1877 opening of Boston's Pope Manufacturing company under the leadership of Colonel Albert Pope, America's first bicycles bore the name "Columbia," and were manufactured using pioneering techniques that would later win fans and adopters such as a cyclist by the name of Henry Ford. In fact, Columbia Bicycles once had a sister company in Pope Automobiles, a short-lived venture that while innovative at the time, would somewhat ironically be eclipsed by the Ford Motor Company, among others. While automotive aspirations didn't quite pan-out, the Columbia Bikes would amass a rich history, rolling on for well-over a century before slightly fading from the public eye, just waiting for the right time to re-emerge... now.