It's actually been a little while since I've seen a Hasbro Star Wars collection commercial on television, but earlier today a new spot surfaced on YouTube in promotion of the Star Wars Bladebuilders Role Play Gear. Classic dress-up and old-school imaginative play continues to be big for Hasbro, and one of the latest offerings of note is The Empire Strikes Back Electronic Yoda Mask. Think along the lines of The Force Awakens Electronic Chewbacca Mask but avoiding when "Chewbacca Mom" swooped-in and made it creepy.
What Hasbro says about their new Yoda mask:
Imagine training the Jedi like the legendary Jedi master Yoda with this Yoda Electronic Mask, with chin-activated sound effects and phrases, so when kids open their mouths while wearing the mask, they can imagine teaching the next generation of Jedi how to use the Force! Move mouth to activate effects and to wiggle the Yoda mask’s ears! Inspired by Star Wars: The Empire Strikes Back, this authentically detailed mask fits most head sizes. You can get it now at HasbroToyShop.com (affiliate), Amazon and more.
The Super Bowl or "Big Game" (for companies not paying the license fee) is happening this Sunday, and while I won't be watching the game (being "anti-football"), I do love the commercials. As it's been for the past several years, many companies are getting out in front of the Sunday push, releasing their spots early for the YouTube crowd, and today comes an early entry from M&M's candy. The question: What if one of their spokescandies came to life in human form? Well, we have the answer, and that answer is Batman Returns' Danny DeVito. Take a look...
"Howdy, folks! It's me, the real Colonel Sanders!" That's the message delivered tonight when commercials for Kentucky Fried Chicken inexplicably replaced former SNL star Darrell Hammond with former SNL star Norm Macdonald as Colonel Harland Sanders. Why? Who knows, but Macdonald was a better Burt Reynolds than Hammond was a Sean Connery (take that, Trebeck!), so I'm cool with it. No press release or advertising dollars arrived here at Rock Father HQ for this, so we'll just chalk it up to a little "earned media" for KFC on this one. You know what? I know a thing or two about plugging fast food on network television, so I think I should just declare myself as "the REAL Colonel Sanders." They say you "can't just put some guy in a wig and white suit and call him the Colonel," but I disagree.
I'm a huge fan of Kia's excellent new 2016 Sorento, which I reviewed here on THE ROCK FATHER a few weeks back. I'm also a huge fan or Pierce Brosnan - perhaps my favorite Bond - and spent much of the mid-90s pretending to be him while playing GOLDENEYE on N64. What's happened here is that Kia Motors America recently tapped Brosnan for their annual Super Bowl commercial, and with the "Big Game" taking place this weekend, an extended version of the spot has arrived. With the 2016 Kia Sorento being touted as "The Perfect Getaway Vehicle," it's only right that Brosnan looked back to his "action-adventure" days as James Bond when he got pitched the gig, right?
Coming from the original STAR WARS generation, I miss the old-school kind of toy commercials - the ones that Kenner did so right back then. Kids playing with the toys in a slightly-elevated reality was the way of those original spots, and with the newer Hasbro figures making a return to 5POA (thats, "five points of articulation") like the toys I grew up with, it's even cooler to see a more vintage approach in commercial form. The first spot to surface for Hasbro's new line of figures and vehicles based on Disney XD's STAR WARS REBELS comes from an unlikely location - Spain. Hopefully the U.S. marketing follows a similar path, as 2015 is gonna be a hell of a year for STAR WARS fans, and I can't wait to see what Hasbro is cooking up!
Tonight, while much of the Nation was shouting at the television and tossing back Budweisers while watching The Super Bowl (or "Big Game" since the NFL doesn't really want people calling it the "Super Bowl" without paying for the right to do so), I was involved in a massive project here at Rock Father HQ. Upstairs, I found myself bouncing between the rooms of The Rock Daughters™ while sorting the outgrown clothes and swapping out sizes with stuff from the garage.