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It's been an incredible (and unusual) year for toys, and as I happened to come across a small selection of FAO Schwarz-branded toys at Kohl's this past weekend, I was reminded that one piece of news that many have been waiting for is the full details on the opening of the new FAO Schwarz flagship store in New York City. Today, we know that November 16, 2018 will be the official opening date of the NYC store located at 30 Rockefeller Plaza. The new store will feature over 20,000 square feet of FAO Schwarz signature toys and items from partners such as Melissa & Doug, Marvin's Magic and Build-A-Bear as well as FAO Schweetz in partnership with IT'SUGAR. But that's not all...

Back in 2016, ThreeSixty Group announced the acquisition of the FAO Schwarz brand from the pre-bankruptcy Toys "R" Us, quickly making plans to resurrect it into retail. 2017 presented an unfortunate almost-misstep, with FAO launching pop-ups in Bon-Ton Stores (including Carson Pirie Scott and Younkers, among others) just ahead of that company's collapse. A minor hiccup in the grand scheme, FAO Schwarz put on an impressive show at the 115th North American International Toy Fair in New York City back in February, having announced plans for a new flagship location in NYC, along with a partnership with Hudson Group to bring stores into airports across the country. Now we know where the first location will be, and appropriately - it's in New York's LaGuardia airport in the redesigned Terminal B.

The Toys "R" Us saga gets bleaker by the day, and if it's not crystal clear at this point, "saving" the U.S. operations of the company was never in the cards. As I've been saying for awhile, the endgame is that Toys "R" Us as we've known it for the past 70 years is over. The name will eventually live on in a new form as a complete reboot much like we're seeing happen with FAO Schwarz and KB Toys. As for who will own it, that's still a mystery, though as I reported earlier this month, there are people interested - including a group that has the involvement of former TRU CEO Jerry Storch. One player that's out is MGA Entertainment's Issac Larian, who tweeted his disappointment after his repeated attempts at salvaging parts of the company were shot down.