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As announced not long ago, Spin Master's Hatchimals HatchiBabies will become available on Hatchimals Day, October 5. Can the Hatchimals be a hit for a third year in a row? Had you asked me earlier this year, the cynical part of me would've said no... but having seen the toys (shhh!) and some early pre-order sales data, I'm saying yes! While the new arrivals to the Hatchery Nursery are available for pre-order now through October 4 (while supplies last) at retailers across the country including Target, Walmart and Amazon, getting one of these on launch day might be tricky, but now there's even more details on how it's all gonna go down. In addition to the previously-announced launch event at The Grove in Los Angeles, the Amazon Treasure Truck will be delivering HatchiBabies with a fleet of 28 trucks across 25 cities, and there's plenty of retailer events and exclusives. Check out all the details below and get those pre-orders in for the holidays!

It's time to let you in on a little secret... about seven months ago, I had a chance to see the next evolution of Spin Master's Hatchimals: HatchiBabies! Available on Hatchimals Day, October 5, the new arrivals to the Hatchery Nursery are available for pre-order now through October 4 (while supplies last) at retailers across the country including Target, Walmart and Amazon. One of the biggest and most fun parts of the Hatchimals experience is the mystery and excitement of the hatching itself, so we're not going to tell you the species just yet - you'll have to wait until the due date to see what this year’s newest species looks like. What I can tell you is that there's a new surprise element at play: inside each speckled egg is either a boy or girl! Once hatched, kids will discover there are secret compartments, each adding even more play opportunities for playtime with the HatchiBaby once he or she is out of the egg.

Hatchimals were the hottest toy for Holiday 2016, and now they're poised for another big run. As the franchise has grown well-beyond the original hatching electronic toys to include Hatchimals Colleggtibles, clothing and more, Spin Master has now revealed the next evolution of the original toys: Hatchimals Surprise. Hailing from the world of Hatchtopia, Hatchimals Surprise are are said to be "different from any Hatchimals seen before." There's a completely new hatching process, with new species to meet and what's being called "a BIG surprise" set to come on the Second Annual Hatchimals Day, Friday, October 6, 2017!

Without a doubt, Hatchimals were the hottest holiday toy of last year. Now, Spin Master is expanding that world with Hatchimals Colleggtibles - a new series of micro-collectible figures and accessories, born from the magical world of Hatchtopia. Arriving at retailers this spring, these collectible figures bring the magic of Hatchimals to small-scale, still requiring the love of a child to hatch. Available in single blind bags, 2-packs (with nest) and 4-packs (with bonus), kids can rub the heart on each speckled egg to help their new friends hatch. When the heart changes from purple to pink, it's time to crack the egg (by pressing on it) to see who's waiting inside. My friends at Spin Master sent us a small assortment for review in The Toy Testing Facility here at Rock Father HQ, and this is what we got. Check out the video below!

It was earlier this year at The Toy Insider's HoliDAY of Play where I got my first-hand look at what would become the most sought-after toy for the 2016 Holiday season - Spin Master's Hatchimals. With a Global public unveiling scheduled for October 7 (dubbed "Hatchimals Day"), I'd been invited to take part in the action - something that travel prevented, but with a pair of Hatchimals having arrived at Rock Father HQ for review, I still prepped our own "Hatching Party." With supplies allegedly dwindling, I've held off on posting our video until now - a hands-on example of just what Hatchimals are all about, capturing the excitement of the Hatching, but also taking a look at the craze... and how to find your very own Hatchimal! First-off, let's take a look at what Hatchimals are all about...