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As the ongoing saga of Toys "R" Us continues, there is some news to report. The biggest piece is one I'm a day late on sharing, but an important one nonetheless. After word hit yesterday that Isaac Larian, CEO of MGA Entertainment, Inc. had placed his formal bid for a piece of Toys "R" Us, many reported the news - some with conflicting numbers. This morning I received an official statement from Larian's team confirming and detailing the bid and what it entails. The formal bid of $675 million has been placed to buy the U.S stores, while  $215 million has been offered to buy  the Toys"R"Us stores in Canada. The funds to purchase both the U.S. and Canadian stores will come from Larian's own coffers, additional investors and bank financing. Bid amounts were determined after careful due diligence by Larian, speaking with multiple investors and 3rd party experts.

Last month, MGA Entertainment's Isaac Larian made headlines when he and "various investor associates" launched a GoFundMe campaign asking the public to help save Toys "R" Us. The lofty $1B goal was primed with $200M in the hopper, and while it's only pulled in $56K from the public thus far - that's still an impressive number. The reality is that Larian never really intended to save the company via crowdfunding, a fact that he noted on Twitter last week and backed-up in an interview with the L.A. Times. The real goal is to involve the public in helping to save Toys "R" Us and the American jobs that it supports by getting the cause in front of those with deep enough pockets to pull it off. It's no secret that I believe that the company could live on, and now the movement to #SaveToysRUs has a video. Shot at the Woodland Hills, California Toys "R" Us location, the clip features customers, store associates and even Isaac himself as they show the importance of America's last big toy store. Take a look...