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Disney's Puppy Dog Pals first hit the scene last month, quickly gaining young fans eager for more adventure with pug brothers Bingo and Rolly. As with most new shows that are fresh-out-of-the-gate, there's often the question of "where's the toys?," and with Puppy Dog Pals I can give you the answer: they're coming this Fall! Previewed at New York Toy Fair a few months back, my friends at Just Play have shared with The Rock Father™ a first-look at their Puppy Dog Pals Doghouse Playset! No doubt the pinnacle of their collection (more toys will be revealed soon),  I'm already anticipating this to be a hot item for the 2017 holiday season. After all, Just Play has a track record, with awesome kid-coveted toys from PJ Masks, Mickey and The Roadster Racers, The Lion Guard, Doc McStuffins and Sofia the First in their lineup. Check this out...

PJ Masks AmbassadorAs of this writing, National Superhero Day (April 28, 2017) is fast-approaching, and that makes for a great time to have a SUPER party. Parties don't need to be reserved just for birthdays, and sometimes it's fun to get the little ones and their friends together for an unexpected gathering. In fact, sometimes we even have parties here at Rock Father HQ that are family-only, but still a fun way to turn an ordinary day or night into something extraordinary... or super. One of our favorite themes here is PJ Masks, and after being requested by parents for over a year, official PJ Masks party supplies are now available at Party City! Paired with PJ Masks free printables from the official site and toys from Just Play, you can easily create a memorable PJ Masks Party for National Superhero Day, birthdays or any day!

PJ Masks AmbassadoreOne's PJ Masks has been a massive hit ever since it made its debut on Disney Junior, and after a launch at Toys "R" Us last year, the full line of PJ Masks toys from Just Play are now available everywhere! With new offerings like Deluxe Vehicles and Action Figures hitting stores, The Toy Insider and Just Play have teamed-up for another Twitter Party, and as a member of The Toy Insider Parent Panel, The Rock Father will be taking part! Want to WIN some fantastic PJ Masks prizes? Join us on Friday, April 7, 2017 from 11-12pm ET for the #PJMasks Twitter Party! You must RSVP to take part.

Last month at New York Toy Fair, countless toymakers rolled-out a preview of what's in-store for the rest of 2017 and beyond. Among the toys that we're most interested in here at Rock Father HQ are those in the new Vampirina collection by Just Play. On the surface, the ingredients for success are there in that it's the latest Disney Junior series from Doc McStuffins creator, Chris Nee, based on the hit Vampirina Ballerina books by Anne Marie Pace. For Disney, the characters have been updated with a look more in-line with what preschoolers and elementary-aged kids have come to expect. While I think that my girls are gonna be all over this, I see so much potential -- this coming from a guy that's Halloween-obsessed, and has written stories about supernatural beings a time (or two) in the past. With a storyline following an immigrant family (of vampires, no less) that has moved from Transylvania to Pennsylvania, there's some topical issues at hand (new kid in town, dealing with differences, etc.), but on the toy front, what's coming is just so cool...

It was January of 2016 when I declared that "Sprout's FLOOGALS is the next great space-based program for kids." In that article, I noted that our youngest daughter, Finley, immediately began asking us, "When are Floogals toys coming out?" At the time, there was no licensee for Floogals, but that changed last summer when the folks at Just Play picked up the ball. In the time since, a weird thing has happened... Finn has asked for Floogals toys every single time a package has arrived. We're talking over a year, folks. With each delivery by FedEx or UPS to Rock Father HQ, she always sees the boxes and asks, "Is it Floogals toys?" Of all the many diverse interests that our girls have, I have never seen such an obsession over one thing that until now, simply didn't exist. Today, that changes. Thanks to my friend Lindsay at Ren Beanie, I have for you a first-look at Just Play's first batch of Floogals Toys! This is straight from the product showroom at the in-progress North American International Toy Fair in New York City. Check it out...

The return of MADBALLS has been a big hit for the folks at Just Play, and with Series 1 (reviewed here) flying off of store shelves, kids and collectors have been eager to learn more about Series 2. In fact, we just cracked a box of MadBalls Blind Bags on YouTube Live (see it here), and the kids were immediately wondering, "where's the rest?" Well, as New York Toy Fair gets underway, my friends at Just Play have partnered with The Rock Father to give you a first-look at some of the new characters that will be hitting stores this Fall! There's new 3" Foam Balls, plus a new assortment of Blind Packs - including new characters and grotesque Mix-Ups! Details and photo gallery below!

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