Wednesday, September 05 2018 17:48
'Rainbow Rangers' Assembles a Team for Toys & Electronics Ahead of Nick Jr. Launch...
It wasn't long ago that The Hollywood Reporter revealed that Genius Brands had raised $4.5M to help give Rainbow Rangers a proper push ahead of the series' November 5 launch on Nick Jr. Now comes word that Genius has secured KIDdesigns to work on the development of a youth electronics line for the property, and Basic Fun!, who will develop a novelty toy line based on the colorful superheroes geared toward pre-schoolers. They join more than 20 licensees for the property, including master toy licensee Mattel, bicycle manufacturer Dynacraft, Jay Franco (bedding and bath), Disguise & Spirit Halloween (costumes) and more.
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Toys, Games and More...