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Hasbro is getting into the micro-collectible blind box realm with a new collection called LOST KITTIES. There will be over 100 to collect beginning this June, and each will have their own mischievous interests as part of eight Lost Kitties "squads" including the #Nomz, #Cattitude, #WorkinIt, #ifIfits, #Adorbs, #ScaredyCats, #Cathletic and #NotFelineIt. Ahead of the launch, Hasbro has unleashed the first-ever Lost Kitties music video, called "Who'z Hidin' Inside" - a parody of The Knack's "My Sharona."

 

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