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I've generally stayed away from posting "leaks" of any kind here on The Rock Father™ Magazine, but as we approach the release of what will be the fourth Star Wars film of the new era, it's time to say something about how the merchandising is being handled for my favorite franchise. Starting with the 2015 release of Star Wars: The Force Awakens, new Star Wars merchandise has been unleashed during a promotional blitz that's been a street-dated affair. Force Friday was followed by Rogue Friday for the 2016 release of Rogue One: A Star Wars Story, which was followed by Force Friday II ahead of 2017's Star Wars: The Last Jedi. Now, we're staring down the May 2018 release of Solo: A Star Wars Story, and all signs are pointing toward a spring launch event for the tie-in gear. Now comes the first problem with this strategy...

During Game 7 of the 2017 World Series, fans watching the Los Angeles Dodgers take on the Houston Astros were momentarily interrupted for a quick trip to a galaxy far, far away. In a new TV spot entitled "Awake," fans got a fresh look at new footage from STAR WARS: THE LAST JEDI, including Luke Skywalker's long-awaited return to the cockpit of the Millennium Falcon, a nice look at the throne room of Supreme Leader Snoke, and a rainy lightsaber exchange. Check it out below!

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If you're hoping to attend your first screening of STAR WARS: THE LAST JEDI completely 100% unspoiled this December, director Rian Johnson feels that you should probably avoid watching the full trailer that just made it's long-awaited debut. Still, he admits that like most of us (myself included), he watches all the trailers. Tickets are on-sale now (get 'em via my affiliate Fandango) for THE LAST JEDI along with several special events, including a opening night double-feature and an eight film episodic marathon. Check out the new trailer below, and share your thoughts! STAR WARS: THE LAST JEDI opens in theaters everywhere December 15, 2017.

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This is exactly the news I was hoping for. After re-launching STAR WARS with the start of a sequel trilogy that began with his 2015 film, STAR WARS: THE FORCE AWAKENS, J.J. Abrams is returning to close-out the trilogy. This morning it was announced by Lucasfilm that Abrams is on-board to write and direct the currently-untitled STAR WARS: EPISODE IX.

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The time has come: STAR WARS REBELS returns to Disney XD for its fourth and final season beginning MONDAY, OCTOBER 16 (12:30 a.m., 3:00 a.m., 7:30 a.m., 5:30 p.m. and 9:00 p.m. EDT). A new trailer just made its debut at FanExpo in Toronto, and now it's available for all to view. See the new trailer and all the details on STAR WARS REBELS Season Four below!

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#D23ExpoThis special feature is brought to you in collaboration between The Rock Father™ and The Walt Disney Company

Good morning from sunny Anaheim, California! I hit the ground here yesterday, refreshed and now ready to rock the first day of the 2017 D23 Expo and Disneyland Summer of HeroesBe sure to be following my on the socials - particularly on Twitter - for real-time updates from the show floor and panels as news breaks from Disney, Pixar, Marvel, Lucasfilm, ABC, Disney Channel, Disney Parks and more. There's a lot to come from "The Ultimate Disney Fan Event," and I'll be here for all of it, with news and features rolling out here on the site in the days and weeks ahead (some things I just can't reveal yet). There's also plenty of toys to be seen, so stay tuned for a look at new offerings from Mattel, JAKKS Pacific, Jada Toys, Disney Store and more.

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