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The "action dolls" category just got a surprise addition - MARVEL RISING. Hasbro announced a new collaboration with Disney and Marvel for a nationwide rollout at Target stores for the new collection of 11" dolls and companion role play items. The animated Marvel Rising: Initiation shorts are currently available on Disney XD and Marvel HQ on Youtube, and the feature-length film Marvel Rising: Secret Warriors will premiere on Disney Channel and Disney XD on September 30th (see the new trailer here). The new toys feature Marvel’s next generation of Super Heroes including Ms. Marvel, Squirrel Girl, Quake, Patriot, American Chavez, Ghost-Spider, and more. These look great, and if you've seen Hasbro's recent line of Descendants dolls, these look very much in line with that... and there's also some fantastic apparel, Halloween costumes and walkie talkies in the mix. Check 'em out...

As audiences eagerly await next year's release of Marvel Studios' Captain Marvel, she's coming to animated form in MARVEL RISING: Secret Warriors, which makes it's debut on Sunday, September 30th at 10PM ET/PT simultaneously on Disney Channel and Disney XD.  She's a supporting player here, as Marvel Rising: Secret Warriors follows super-powered teens Ms. Marvel, Squirrel Girl, Quake, Patriot, America Chavez, and Inferno join forces as an unlikely, but formidable crew of aspiring heroes. When a threat no one could have expected bears down on the Marvel Universe, this ragtag, untrained band of teens have no choice but to rise together and prove to the world that sometimes the difference between a “hero” and “misfit” is just in the name. Today comes the full trailer, which made its debut on Marvel HQ and can be seen below!

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The multi-platform Marvel Rising is set to begin rolling out this month on Disney XD, and tonight comes a brand-new Marvel Rising: Initiation featurette. In the latest clip, Kathreen Khavari takes us behind-the-scenes of her recording process and answers the question – Who is Ms. Marvel? Watch her interview below and look for the premiere of Marvel Rising: Initiation on Monday, August 13th at 7:30PM ET/PT on Disney XD.

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