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As toymakers look to diversify, experiences are where it's at. Now comes news that Hasbro has just entered into a licensing agreement with Los Angeles-based Kilburn Live to  to create, build and operate Hasbro-themed family entertainment centers across the US and Canada. In an announcement received at Rock Father HQ this morning, the two companies promise that "the indoor family entertainment facilities will take iconic Hasbro brands and create interactive, immersive and innovative entertainment experiences in a high-energy, gamified environment with multiple activity zones.

At the inaugural HasCon back in 2017, Hasbro hosted a special My Little Pony VIP fan dinner which included raffle prizes for attendees. The grand prize raffle winners were given a once in a lifetime opportunity – their very own My Little Pony characters that would actually appear in an episode of Friendship is Magic! At the dinner, two winners were chosen - Natalya and Thomas - and this weekend, their Ponies will appear in the Season 8 finale, School Raze. Earlier today, Hasbro sent over a new batch of photos showing off these new Ponies, and you can catch them in action when the new episode premieres on October 13, 2018 on Discovery Family.

We may have just entered fall, but already the cool air is hinting at snowflakes and peppermint. Soon, the holiday specials will be rolling out, and for Hasbro's My Little Pony, 2018 brings forth an all-new seasonal adventure, In My Little Pony: Best Gift Ever, the ponies discover that "to find the perfect gift before the night ends, they’ll need a little help and some special new friends.” Hasbro Studios just unwrapped the new trailer for the special, which premieres on Saturday, October 27th on Discovery Family. Check it out below!

The folks at Hasbro just sent out an early preview of some of the new My Little Pony toys that will debut at New York Toy Fair later this month. The My Little Pony Equestria Girls Friendship Power dolls will play clips from the “Equestria Girls Forever” song by Angelic along with other phrases from the popular YouTube series. Check out the details below...

On September 22, RCA will release the Original Motion Picture Soundtrack for MY LITTLE PONY: THE MOVIE, and today we've got the official music video for Sia's new track, "Rainbow." Sung by Sia’s character, Songbird Serenade, in the upcoming film (in theaters October 6), the official video for the song was directed by Daniel Askill, featuring Maddie Ziegler, with choreography by Ryan Heffington. Check it out below...

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They say that "friendship is magic," and with that in mind, Hasbro - makers of MY LITTLE PONY - celebrated International Friendship day by unveiling what they're calling their first "brand anthem" for MY LITTLE PONY, titled ‘Through the Eyes of a Friend.’ It's social experiment that invited parents to hear how their child was doing in school; and surprised them with a report card from their child’s best friend. Check out that video below, but keep scrolling as there's much more...

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