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Hasbro's HASCON is fast-approaching, and today the toymaker has issued details on additional entertainment programming for their first ever "FANmily" event. Happening September 8 – 10, 2017 at the Rhode Island Convention Center and Dunkin’ Donuts Center in Providence, Rhode Island, HASCON will bring Hasbro’s most iconic brands to life, with experiences based around Transformers, My Little Pony, Nerf, Magic: The Gathering, Dungeons & Dragons, G.I. Joe, Star Wars, MarvelPlay-Doh and more.

They say that "friendship is magic," and with that in mind, Hasbro - makers of MY LITTLE PONY - celebrated International Friendship day by unveiling what they're calling their first "brand anthem" for MY LITTLE PONY, titled ‘Through the Eyes of a Friend.’ It's social experiment that invited parents to hear how their child was doing in school; and surprised them with a report card from their child’s best friend. Check out that video below, but keep scrolling as there's much more...

2017 marks the debut of HASCON - Hasbro’s first-ever family convention that’s taking place on September 8-10 at the Rhode Island Convention Center and Dunkin’ Donuts Center in Providence, RI. With the toymaker highlighting their own brands for the very first time in a convention atmosphere, many have been wondering what that will entail, in addition to how some of their licensed properties (Star Wars/Marvel) would be represented. In short, this event is looking to be massive. Heading into the weekend, Hasbro sent over the full details on their brand experience activities for Transformers, My Little Pony, Nerf, Magic: The Gathering, Dungeons & Dragons, G.I. Joe, Star Wars, Marvel and Play-Doh. Check them out below!

Spring is a great time for new toys, and as parents and kids are hitting the stores looking for the latest offerings from their favorite characters, right now you can find some fresh gear from Equestria. Perfect for Easter Baskets and imaginative play comes thew new My Little Pony: Friendship is Magic Rarity Fashion Runway Playset from Hasbro. With the seventh season of the hit series kicking-off on Discovery Family, plus My Little Pony: The Movie on the way, The Rock Father™ and Hasbro are going to spread some magic by getting two (2) lucky readers hooked-up with playsets of their own! It's a playset we have here at HQ, and my youngest daughter loves it!

This fall, the world of Equestria transforms into a whole new realm of play as K’NEX Brands introduces TINKERTOY building sets inspired by the popular animated series MY LITTLE PONY : Friendship is Magic. Announced ahead of Toy Fair International in New York, these new sets are created under license to K'NEX by Hasbro, and will bring the main characters and locations from My Little Pony into the Tinkertoy building system. Check out details on the new My Little Pony Tinkertoy collection, hitting retail this fall...

This Fall, the "Mane 6" from Hasbro's My Little Pony: Friendship is Magic television series returned to the digital realm in Backflip Studios' new high-definition match-3 puzzle game, MY LITTLE PONY: PUZZLE PARTY. Available for both iOS and Android, the game features hundreds of pony puzzle adventures and the real voices of the "Mane 6." In the game, players join Twilight Sparkle, Fluttershy, Applejack, Rainbow Dash, Rarity and Pinkie Pie as they use their unique “pony power-ups” to master magical levels throughout Equestria. To celebrate the game and the holiday season, THE ROCK FATHER Magazine and Hasbro have teamed-up for a Holiday Wish Guide Giveaway in which three readers will receive some fantastic MY LITTLE PONY: PUZZLE PARTY Prize Packs!

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