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This week, Nickelodeon served-up something new for its preschool audience, whisking kids away on some magical culinary adventures in Butterbean’s Café. The all-new CG-animated series made its debut on Monday during the Nick Jr. preschool block. Following a fairy named Butterbean and her adventures running her own neighborhood café and bakery, the series is something different - a culinary spin on a magical new world, and kids are already eating it up. While my own girls, The Rock Daughters™, are just a bit beyond the target demo, it's resonated with them, and the ratings show that they're not alone. Created by Robert Scull and Jonny Belt (Bubble Guppies), Butterbean’s Café is the biggest debut for Nick Jr. since Spin Master's PAW Patrol hit the scene back in 2013. Butterbean’s Café showcases creative cooking and features a curriculum with social-emotional lessons that highlight kindness and gratitude, and leadership skills. If your little ones haven't seen it yet, check out a preview of the 40-episode first season below...

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Back in the day, there was a fantasy that many kids had, and it was in large part due to Nickelodeon putting the bug in those kid's heads. The old Super Toy Run would find contest-winning kids getting to run loose in a Toys "R" Us store to load up their carts, snagging as many awesome toys as they could within a certain time limit and up to a specific dollar amount. Now, while TRU is gone, the dream is back! Nick and Walmart are teaming up to present Nickelodeon Toy Run: Family Style in Walmart stores across the country. Hosted by Nickelodeon’s JoJo Siwa, Nickelodeon Toy Run: Family Style will give three grand prize winners a shopping spree in the toy aisles of their local Walmart to stock up on their favorite, must-have holiday toys.

The PAW Patrol is back for spooktacular adventures in the brand new DVD collection, PAW Patrol: Halloween Heroes. Available now, PAW Patrol fans can get into the Halloween spirit with the pups as they bravely board a ghostly pirate ship, explore cabins, caves and mazes, try to solve the haunting of the Lookout Tower and more. It'll be a scary good time watching all seven PAW Patrol adventures including a really ghoul double-length special! As part of our annual 31 Days of Halloween here at The Rock Father™ Magazine, Nickelodeon DVD and I have teamed-up to get a few readers hooked-up with copies of the DVD just in time for the spooky season!

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It's true that SpongeBob SquarePants may indeed still be one of my nemeses, but there comes a time to lay down arms and come together in celebration of a mutual interest... in this case, Halloween. New from Nickelodeon and Paramount Home Video comes  SpongeBob SquarePants: The Legend of Boo-Kini Bottom the acclaimed stop-motion animation special, now available for the very first time on DVD. As part of our annual 31 Days of Halloween here at The Rock Father™ Magazine, Nickelodeon DVD and I have teamed-up to get three readers hooked-up with copies of the DVD just in time for the spooky season!

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Nickelodeon is inspiring kids to embrace the transformative power of play and lead active lifestyles with its annual Worldwide Day of Play (WWDoP) on Saturday, Sept. 29. As part of its ongoing health and wellness initiative, Nickelodeon will use its platforms—Nickelodeon, Nick Jr., Nicktoons, TeenNick, and NickMusic— to empower kids and families to get up and play. On the ground, Nick will celebrate with over 4,000 events hosted by local and national partners including: Afterschool Alliance; Boys & Girls Clubs of America; Girl Scouts of the USA; Kiwanis International’s Builders Club and K-Kids; Laureus Sport for Good; National Fitness Foundation; NFL PLAY 60; Playworks; Police Athletic League; Special Olympics International; The Aspen Institute’s Project Play; The Association of Children’s Museums; US Play Coalition and USA BMX. Additionally, the network will launch two new grant programs in partnership with Laureus Sport for Good and National Fitness Foundation in honor of Worldwide Day of Play’s 15th anniversary.

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Back in February, I had the opportunity to get a first-hand look at some of Playmates Toys' Rise of the Teenage Mutant Ninja Turtles offerings at the 115th North American International Toy Fair. In a special presentation alongside members of the TMNT cast and crew, we were shown some radically-different takes on some familiar characters - and while the reimagined series had yet to be seen, one thing was certain: the toys were cool! Set for release on October 1, the toys are now available for pre-order via Amazon, Walmart and Target (all affiliates of this site). In addition to the basic action figures, the Turtles' ride has always been a must-have, and at the pinnacle of the collection has been the sewer lair - now presented in an all-new form. The Rise of the Teenage Mutant Ninja Turtles Epic Sewer Lair Playset will be the envy of the neighborhood - bigger, sturdier, and packed with more features than ever!

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