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2018 is the year of Legendary Pokémon, and to celebrate this epic occasion, families have a new ways to add some fresh characters to Pokémon Ultra Sun and Pokémon Ultra Moon (full disclosure: We received copies of those games from the folks at Nintendo) the newest Nintendo 3DS games in the franchise. Legendary Pokémon are some of the most powerful and well-known Pokémon out there - and throughout the year,  there will be multiple ways for kids to add them to their Pokémon Ultra SunPokémon Ultra MoonPokémon Sun or Pokémon Moon game! For May, those are Yveltal and Xerneas, originally discovered in the Kalos region - and the FREE DOWNLOAD CODE to get them is only available at GameStop (an affiliate) through 5/27.

Updated 5/21/2018 - Hopefully you were there for GameStop's most recent Pro Day Event, which took place on May 19 - another momentous occasion for Pros to buy games, gear, accessories, collectibles and more for super-low prices that are even lower than the low prices that they enjoy every day. You could say that Pro Day offers "heroic savings" during a single epic one-day event, and if the folks at GameStop were to go any lower they'd risk fracturing Earth's tectonic lithosphere plates. If you missed it, fear not! This is a perfect opportunity to become a PowerUp Rewards Pro or Elite Member and then keep an eye on the Pro Day site for when the next one will go down. In the meantime, The Rock Father™ and GameStop are teaming-up like Mario and Luigi to give YOU a chance to score a PowerUp Prize Pack right here! It's a chance to gear-up for summer with a sampling of items from some of the awesome companies that make Pro Day happen with brands you love like PDP Gaming, Funko, PowerA, Gunner Optiks and more. Ready to rock? Let's take a look at the latest installment of GameStop TV for a preview of some much-anticipated upcoming games, then enter for your chance to win below...

After a surprise announcement and months of hype, Nintendo Labo has finally arrived. This new system links the physical and digital realms of the Nintendo Switch in ways that most would've never imagined, allowing players to "make, play and discover." It's such a unique experience, it's somewhat hard to describe without actually playing it, and I had a chance to do just that during an hour-and-a-half session behind closed doors with Nintendo at the 115th North American International Toy Fair back in February. But there's also a lot to be gained by watching others and seeing what their creations are all about, and for launch Nintendo has teamed-up with a guy that knows a bit about labs... Bill Nye. Check out the video below to see what The Science Guy whips up, then get creative and start sharing your own ideas

This week, the Nintendo Switch celebrated its first birthday. Our family has been in on the action since day one - and I was actually into it a bit early thanks to attending some pre-launch events. The system is just getting started, and while we await the launch of some cool new initiatives like Nintendo Labo (which I've played for an hour and a half - more on that soon!), my friends at GameStop have come up with a fun new way to play Mario Kart 8 Deluxe... if only for a round. Our family took the #NintendoSwitchChallenge and the video proof is below! Now GameStop wants to see how you fare. If you take the challenge, you could win some sweet prizes on social media... but we're also giving readers of The Rock Father Magazine a chance to win a Nintendo Switch Accessory prize pack that's filled with fun hear from PDP Gaming. You could say that it's the Switch's birthday, but you get the presents!

It's officially Pokémon Day, and my friends at Entertainment Earth are celebrating in an appropriate manner - with a sale, of course! Pokémon fans can take advantage of free domestic shipping on in-stock Pokémon merchandise (and anything else in the order that is also in-stock) on top of the great deals that EE has to offer. Of course, Entertainment Earth and I are longtime affiliates and collaborators, so a portion of sales purchased through my link will help to support operations here at Rock Father™ HQ. If you've gotta catch 'em all, you should save a few bucks when you can, too!

I have a unique relationship with Pokémon. Back when the original games were released in 1996, I was working for Walmart (seems like a lifetime ago), so I was on the ground floor when the craze begain. It all started on February 27, 1996 with the release of Pokémon Red and Pokémon Green in Japan, and because of that The Pokémon Company International commemorates this date with new products and promotions that give Pokémon fans around the world new ways to interact with the Pokémon brand. Pokémon Day could be called "every Trainer’s favorite pop-culture holiday," and it's today - 2/27/2018! Pokémon Trainers can now access the Pikachu Talk skill for Amazon Alexa and Pikachu Talk action for Google Home. Fans can also join Pokémon Day celebrations on social media with all-new Snapchat Lenses featuring the original first partner Pokémon—Bulbasaur, Charmander, and Squirtle—while also enjoying new Pokémon merchandise, opportunities to watch iconic Pokémon animation, and the chance to catch a special Pikachu in Pokémon GO. See all the details on this year's festivities below...

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