I have a confession to make. Despite promoting the show when I was writing for the Netflix #StreamTeam when that was still a thing (RIP, for now), I have not yet finished watching the first season of Stranger Things. Yes, I know - even though my love of the 80s and all the spooky stuff is powerful, I stopped watching with the idea that my wife would join the viewing and it just never happened. With Season 3 on the way, I should probably catch up, but in the meantime I'm really admiring what they're doing on the licensing and merchandising front. One of the biggest items just hit the streets this week, and it's "Mike's bike" from Schwinn. Launched alongside a 1980's-style commercial, the only way to get it is by calling 1-800-SCHWINN. Check out the commercial below!