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Storyball, a revolutionary and award-winning, interactive smart ball that encourages children to keep active and playful, launches today. Using screen-free technology, sound cues, haptic feedback, and A.I. machine learning, Storyball engages a child in active, educational and stimulating play. The Kickstarter campaign, which is being managed by the Launchpad Agency, launches today and has a funding goal of $30,000 USD (it's halfway there as of this writing). 

With summer officially here, that means a lot of wet fun for a good percentage of the population. Personally, my family thinks I'm a party pooper since I don't particularly care for swimming, and like Anakin Skywalker I'm not a big fan of sand either so that makes me a ton of fun at the beach. But my kids love the water - in fact, they've been in swimming lessons since shortly after birth and they make me pretty proud. Where I draw the line is with putting a pool here at Rock Father HQ (I love our big, solid yard). Fortunately, Grandma has one, and that's been the perfect spot to enjoy some of the new inflatables from the folks at Swimways (a subsidiary of Spin Master). After seeing a few at Toy Fair, we received a few for review, and the ones that they sent are pretty appropriately themed for my areas of expertise - they're Star Wars and Marvel.

The collectibles realm continues to expand, and this summer Spin Master is going POP!  The toymaker has just launched a brand new line of collectible dolls and accessories called Party Popteenies. There's 25 miniature dolls to collect from across three different themed parties – Winter Wonderland Surprise, Cutie Animal Surprise and Rainbow Unicorn Surprise. For the new collection, Spin Master is getting into the surprise/reveal/unboxing craze by giving kids a chance to have elements of each in every Party Popteenies toy - right down to the packaging which resembles gift boxes and party favors. Check out the first commercial and full details below, along with the debut Party Popteenies music video!

Earlier today, Spin Master's official Etch A Sketch Instagram did a repost of an incredible creation from Willie Witte aka M.C. Etcher aka happy.little.etch. It's a quickly-iconic shot from Childish Gambino's "This Is America" music video - a clip directed by Atlanta helmer Hiro Murai that's racked-up nearly 60 million plays in just under four days. The incredibly multilayered video (see it here) has been a subject of intense discussion and dissection that began immediately following the performance of the song by Gambino (Donald Glover) on Saturday Night Live this past weekend. See the Etch A Sketch creation below, and be sure to swipe left on the Instagram embed to see video of it's making in progress.

Published in Music News

At Toy Fair in New York last month, the Spin Master booth was a center of constant activity. While their offerings are diverse, their television brands are a big deal, and we're now entering into the second year for Rusty Rivets, which airs daily on Nick Jr. Last year, the much-anticipated toy line first hit the scene as a Toys "R" Us Exclusive, but this year it's a wide-release meaning that parents should be able to find these just about anywhere. While I was personally hoping to see a Mobile Rivet Lab Playset on display (it might've been too new), that didn't happen but a lot of other great items have materialized. The Rock Father™ is excited to present to you a full look at the 2018 Rusty Rivets toy line, complete with suggested pricing and availability dates below. Get ready to Combine It and Design It!

Poop Talk

Comedy Dynamics & Party of 7 Entertinment's new docu-comedy Poop Talk is an open and honest look at a taboo topic in today’s society. It's an inside look at all things poop — from uncensored, embarrassing moments to scientific explanations recounted by 50 experts and comedians including Kumail Nanjiani, Nicole Byer, Adam Carolla, Rob Corddry, Nikki Glaser, Pete Holmes, Eric Stonestreet, Randy and Jason Sklar, Nick Swardson, Dr. Drew Pinsky and many others. To celebrate its release in select theaters, VOD and Digital HD, as the second part of a two-part interview (read part one hereThe Rock Father™ invited The Sklar Brothers (executive producers of the film, in addition to cast and parents) to share some thoughts on some new offerings from one of 2018's hottest trends in play - poop toys. It's a rapid-fire look at some of the crappiest playthings that kids will want this year, and we mean that as a compliment.

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