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The collectibles realm continues to expand, and this summer Spin Master is going POP!  The toymaker has just launched a brand new line of collectible dolls and accessories called Party Popteenies. There's 25 miniature dolls to collect from across three different themed parties – Winter Wonderland Surprise, Cutie Animal Surprise and Rainbow Unicorn Surprise. For the new collection, Spin Master is getting into the surprise/reveal/unboxing craze by giving kids a chance to have elements of each in every Party Popteenies toy - right down to the packaging which resembles gift boxes and party favors. Check out the first commercial and full details below, along with the debut Party Popteenies music video!

Earlier today, Spin Master's official Etch A Sketch Instagram did a repost of an incredible creation from Willie Witte aka M.C. Etcher aka happy.little.etch. It's a quickly-iconic shot from Childish Gambino's "This Is America" music video - a clip directed by Atlanta helmer Hiro Murai that's racked-up nearly 60 million plays in just under four days. The incredibly multilayered video (see it here) has been a subject of intense discussion and dissection that began immediately following the performance of the song by Gambino (Donald Glover) on Saturday Night Live this past weekend. See the Etch A Sketch creation below, and be sure to swipe left on the Instagram embed to see video of it's making in progress.

Published in Music News

At Toy Fair in New York last month, the Spin Master booth was a center of constant activity. While their offerings are diverse, their television brands are a big deal, and we're now entering into the second year for Rusty Rivets, which airs daily on Nick Jr. Last year, the much-anticipated toy line first hit the scene as a Toys "R" Us Exclusive, but this year it's a wide-release meaning that parents should be able to find these just about anywhere. While I was personally hoping to see a Mobile Rivet Lab Playset on display (it might've been too new), that didn't happen but a lot of other great items have materialized. The Rock Father™ is excited to present to you a full look at the 2018 Rusty Rivets toy line, complete with suggested pricing and availability dates below. Get ready to Combine It and Design It!

Poop Talk

Comedy Dynamics & Party of 7 Entertinment's new docu-comedy Poop Talk is an open and honest look at a taboo topic in today’s society. It's an inside look at all things poop — from uncensored, embarrassing moments to scientific explanations recounted by 50 experts and comedians including Kumail Nanjiani, Nicole Byer, Adam Carolla, Rob Corddry, Nikki Glaser, Pete Holmes, Eric Stonestreet, Randy and Jason Sklar, Nick Swardson, Dr. Drew Pinsky and many others. To celebrate its release in select theaters, VOD and Digital HD, as the second part of a two-part interview (read part one hereThe Rock Father™ invited The Sklar Brothers (executive producers of the film, in addition to cast and parents) to share some thoughts on some new offerings from one of 2018's hottest trends in play - poop toys. It's a rapid-fire look at some of the crappiest playthings that kids will want this year, and we mean that as a compliment.

For the past few years, Spin Master has absolutely been killing it on all fronts - becoming a powerhouse not just in toys, but also as an entertainment company with some truly stellar IP. At the front of that, PAW Patrol is no doubt their flagship brand, and it's one we're very familiar with here at Rock Father™ HQ. Last year, two items from that line landed on my annual Holiday Wish Guide™, with the My Size Lookout and Sea Patroller ranking among 2017's best toys. For those interested in how a property can become a hit on all levels, there's a must-read article from Canada's The Globe and Mail that chronicles the development of PAW Patrol from 2010 to its debut in 2013 and where it's headed in 2018. Had things developed differently, instead of Ryder and the PAW Patrol, we could've wound up with "Raffi and The Rescue Dogs."

Doctor Dreadful has been kicking around for the better part of a quarter century at this point - encouraging kids to experiment with all things gross & gooey. When he first hit the scene in the early 90s, he looked and sounded suspiciously like actor John Kassir (Tales From The Crypt) as he touted his line of terrifying toys produced by the late TYCO. After changing hands a few times over the years, Doctor Dreadful's wares eventually made their way to Spin Master, who's been producing them for a few years now, most recently revamping them with some disgustingly-delightful new packaging and branding - perfect for capturing the imagination of children. Released just in-time for Halloween, the refreshed assortment of Doctor Dreadful ZOMBIES toys have just hit shelves, and the folks at Spin Master sent us the Zombie Lab, Snot Shots and Parasite Lab kits to go hands-on with my budding "Mad Scientists" here at Rock Father HQ! What kind of eerie edibles could we create?

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