I first highlighted World's Smallest as a Holiday Wish Guide™ pick last year, and after seeing them continue using their mysterious shrink ray to zap other classic toys into miniature size, I'm also calling them out for 2017. After tackling more "simple" items like Mattel's Hot Wheels, the Fisher-Price Little People School Bus, Polaroid Camera and Hasbro's legendary G.I. Joe, now they're cranking up the shrink ray for a more difficult project... electronic games. If you recall the old Mattel Electronics handheld games of the late 1970's, you're on the right track. While their full-size counterparts were reproduced by The Bridge Direct not long ago, now the classic Electronic Football, Electronic Baseball and Electronic Basketball have been brought down to palm-size by Super Impulse under their "World's Coolest" moniker.
There's some mischief afoot over at Super Impulse. While numerous super villains have tried and failed repeatedly to craft a "Shrink Ray" as part of their nefarious plans, someone over at Super Impulse has created one, and yes - it works. I first featured their line of World's Smallest toys here on the site as part of my annual Holiday Wish Guide in 2016, but apparently the evil geniuses weren't satisfied at simply shrinking the likes of Fisher-Price classics, Rubik's Cubes and Polaroid Instamatic Cameras. Nope, now they've managed to shrink Hasbro's G.I. Joe (the 60's style 12" "Man of Action") and Mattel's Hot Wheels. Now these classics are small enough to be toys for your toys. They were so proud of their shrinking technology that they had to send me one of each just to brag about how awesome they are. I dig it.
Have you ever wondered why so many Super Villains set out to making a "Shrinking Ray?" The reason is simple - because it's fun! Look at the movie Ant-Man for example - remember when we found out that the military tank that was on Hank Pym's (Michael Douglas) keychain was actually a full-size tank that had been shrunk? Ponder the possibilities while thinking of World's Smallest, a new line of collectible toys (and suspiciously, key chains) by the folks at Super Impulse. They're working (to an extent) replicas (or are they?) of the real thing, now small enough that you can have toys for your toys. World's Smallest are a featured Stocking Stuffer in my 2016 Holiday Wish Guide here on THE ROCK FATHER™ Magazine!