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As someone who writes about toys often (both here at The Rock Father™ Magazine and also over at The Toy Insider), I see a lot of new stuff. With that, I've been digging ABC's THE TOY BOX, in which independent toy creators find themselves vying for the attention of the judges in hopes of being crowned champion. At the end of the 8-week series, the winning toy will be produced by Mattel and sold exclusively at Toys "R" Us. Check out a preview of the week five toys below...

Published in Movies, TV and More

As someone who writes about toys often (both here at The Rock Father™ Magazine and also over at The Toy Insider), I see a lot of new stuff. With that, I've been digging ABC's THE TOY BOX, in which independent toy creators find themselves vying for the attention of the judges in hopes of being crowned champion. At the end of the 8-week series, the winning toy will be produced by Mattel and sold exclusively at Toys "R" Us. Check out a preview of the week four toys below...

Published in Movies, TV and More

As someone who writes about toys often (both here at The Rock Father™ Magazine and also over at The Toy Insider), I see a lot of new stuff. It's also very common for toymakers to send me pitches either for feedback, or in hopes that I will review them or cover their crowdfunding efforts. Tonight marks the second time that something once pitched to me shows up on ABC's THE TOY BOX, with Emotiplush (emailed to me during a crowdfunding run in 2014) vying for the attention of the judges in hopes of being crowned champion. At the end of the 8-week series, the winning toy will be produced by Mattel and sold exclusively at Toys "R" Us. Check out all of the week three toys below...

Published in Movies, TV and More

THE ROCK FATHER has created this post as part of a #sponsored series with Socialstars and Zicam®; all opinions are that of James Zahn. #ZicamCrowd

Growing up in the 1980s made for an interesting time. Outside of school, much of my time was spent playing, and in the midst of that play - there were many "wars" to be fought, and the popular toys of the era made it easy to take sides and establish alliances for the glory of battle. At the same time, while I engaged in much strategy and adventure among the stars, in worlds of fantasy, and in pitting giant robots against one another all while fighting the forces of fictional terrorist organizations branded with catchy acronyms. It was all a reflection of the real world around us - I just didn't know it. The Cold War had already been raging for decades - a situation where two forces had each other in a position of standoff that occasionally led to escalated tensions. Now, as a parent in 2017, it's more than apparent that The Cold War is back... but it's a different type of "cold" war, and the participants in this battle are members of the same family.

Published in Health & Fitness

NTSD logo 2016THE ROCK FATHER™ is a paid 2016 Neighborhood Toy Store Day Ambassador.

On Saturday, November 12, 2016, the seventh annual Neighborhood Toy Store Day will take place - a tradition in which families can come together to kick off the Holiday shopping season, while celebrating the good that local toy stores (find a location here) bring to their communities. Shopping local has many benefits, but when you shop a Neighborhood Toy Store, you're supporting folks who care about play, and spend countless hours working with children, and carefully curating the perfect mix of toys for their shoppers. Sponsored by the American Specialty Toy Retailing Association (ASTRA), a non-profit organization dedicated to promoting local toy shopping and creative, open-ended playtime for children, stores participating in Neighborhood Toy Store Day will be playing host to special events like face-painting and live music, in addition to highlighting some of the best toys of the year - many of which you won't find elsewhere.

Monday, October 31 2016 21:20

Can Our Children Learn from Monsters?

THE ROCK FATHER is sharing some thoughts on #KindMonsters in partnership with Mattel’s Monster High...

Over the years, there’s been a lot of discussion about popular culture as a reflection of the world around us. One aspect of that has often been explored within the realm of monsters - the characters and legends of literature and film. For the latter, horror movies are a genre of entertainment that in itself is one of the most heavily influenced by, and also reflective of the society of the times. Right now, there’s a movement taking place that’s hidden in plain sight, and some parallels can be drawn between it and those films, with monsters at the core. It’s a movement that can help families open up some teachable moments, inspiring kids to learn timely lessons about inclusion and celebrating the differences in our friends. Electrified and reinvigorated with energy rivaled by only that of Dr. Frankenstein himself, Monster High is taking on a new class.

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