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While all content on The Rock Father™ Magazine is editorially chosen, posts may contain affiliate links which may generate revenue for the site when a purchase is made.

As revealed earlier today, Toys "R" Us has announced a massive, Global initiative surrounding the September 4 #ForceFriday launch of toys from STAR WARS: THE FORCE AWAKENS. Part of that initiative includes “Destination: Star Wars – The Experience” - a special exhibition running Wednesday, August 26 – Monday, September 7 at the flagship Times Square Toys "R" Us in New York City. It will feature a special exhibition featuring prototypes, originals and early editions of some of the best-known STAR WARS toys in the world, curated by Rancho Obi-Wan, Inc., a non-profit museum that houses the Guinness World Record-certified largest collection of STAR WARS memorabilia. Presented prominently throughout the store, “Destination: Star Wars – The Experience,” will showcase dozens of notable collectibles based on all six feature films from the STAR WARS Saga. The folks at TRU hit THE ROCK FATHER Magazine with photos and an extensive list of the products that will be featured. Check out the full list below, then head over to my Facebook Page for a full photo gallery of this Vintage STAR WARS Goodness!

Tuesday, August 04 2015 10:55

Exclusive First-Look at MARVEL's ANT-MAN 2!

When the folks at Hasbro asked if The Rock Daughters™ and I would like to take part in their #SummerOfMarvel promotion, I was up for the challenge. Receiving a trio of mystery boxes that would be featured in episodes of UNBOXED on Rock Father TV, neither the girls nor myself would know exactly what was coming. For our second installment, Hasbro delivered their new Infinite Series 3¾" Ant-Man and Flying Ant¾" Ant-Man and Flying Ant set to us (appropriate since I've covered the film extensively) along with a note and a motion picture slate. Indeed, the girls were being called-upon to make their directorial debut, and that brings us to this - a first-look at MARVEL's ANT-MAN 2: ANT HARDER as directed by The Rock Daughters and shot on-location in our front yard and my office.

Last week, many celebrated the International Day of Friendship... but as MY LITTLE PONY has taught us - friendship is magic. With MY LITTLE PONY and a little bit of commitment, every day can be a Friendship Day, and that's why Hasbro and GenerationOn partnered for for an #MLPFriendshipDay initiative in which kids can work on simple service projects that could make a big difference - with an MLP twist. To celebrate friendship, the designers at Hasbro have crafted a few special tributes to some iconic pop culture friends from TRANSFORMERS, CLUELESS, SESAME STREET, LAVERNE AND SHIRLEY and I LOVE LUCY. Take a peek...

If you think you've seen this strange-looking four-eyed chap at a Cantina near Mos Eisley, you're wrong. That was Muftak you're thinking of (friend of Kabe), but he was from the species known as Talz, as is Jedi Master Foul Moudama. Unfortunately, Moudama found himself at the end of a lightsaber blade - getting whacked by General Grievous during The Clone Wars. The late Foul Moudama is featured as today's entry into Hasbro's Force Friday Countdown Calendar as we move toward the September 4th release of toys from J.J. Abrams' STAR WARS: THE FORCE AWAKENS. 

The Step2 CompanyOn my recent trip to the Ohio headquarters of The Step2 Company, I turned a corner to find something mysterious... large... and previously only rumored to exist. The legend turned out to be true... and there it was - headlights shining at me - glaring in front of an iconic blue and orange color scheme that can only be claimed by one of America's biggest and best-selling automakers. Granted, they're usually 1:64 in scale and made largely of diecast metal, but I don't know if any car brand has moved more units than Hot Wheels since the first "Redlines" rolled-out in 1968. The odd thing here is that I found myself staring at what may be one of the biggest Hot Wheels items ever to be produced... and it wasn't in the famed Southern California Design Studio that Mattel has established for Hot Wheels, but in the Ohio testing facility of fellow toymaker Step2. Take a peek at this, and look very closely...

Published in Rock Father Rides

Step2 Brand AmbassadorI love toys. It's a simple statement of fact - but my passion for plastic has certainly been fed by the fact that my wife and I are the parents of two little girls... little ones whose interests are broad and diverse. Kinda like that of their parents. When I launched this website (now in year five), I had every intention of covering the toy industry through news, reviews and features - but had no idea that I'd eventually wind-up cashing checks from some of our favorite toymakers. One of my longest-standing relationships has been with The Step2 Company, for whom I've served as a toy tester and paid Brand Ambassador for the past few years. Now, as I've reached the mid-way part of my third (and final) year in this position, the curtain has been pulled back on the future of the company and the exciting new product line-up for the rest of 2015 and well beyond. Along with my fellow Ambassadors, I recently returned to Ohio to provide feedback and consultation on upcoming offerings in meetings with the marketing and development staff, and sat down with new President and CEO Chris Quinn. Step2 is a company that I believe in, and my latest adventure proved that they have some BIG surprises yet to come...

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