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Peanuts Brand AmbassadorThis November, Blue Sky Studios and 20th Century Fox will release one of this Fall's most-anticipated films, when THE PEANUTS MOVIE arrives in theaters. With the movie just a few months off, that means that some cool tie-in merch will be headed for stores, and from the folks at Just Play Toys comes one of the coolest - HAPPY DANCE SNOOPY, which will begin hitting Target stores in August.  So how would you like to win one before you can even buy one? As a PEANUTS Brand Ambassador, I've got your shot. You know, it's hard to believe, but I first posted about THE PEANUTS MOVIE back in 2012, which just goes to show that time really does fly when you're having fun! Enter for your shot at a Happy Dance Snoopy below...

I was really out of the STAR WARS collecting game when Hasbro began releasing their highly-detailed figures and vehicles under THE VINTAGE COLLECTION label a few years back, having also missed-out on THE ORIGINAL TRILOGY and SAGA Collections that preceded them. What particularly grabs me now are the vehicles - HUGE, mostly to-scale versions of the classics, finally in proper size. The one that I do have is THE VINTAGE COLLECTION Slave-1 (featured here), but I really wish I'd scored the AT-AT or one of today's featured vehicles from Hasbro's Force Friday Countdown Calendar - the X-Wing Fighter and Imperial TIE Fighter. These are featured as a nod to the birthday of John Dykstra, the ILM legend that took the lead in developing innovative techniques used during the first STAR WARS film.

Now, right about now, I expect that you might be wondering - "Why is today's entry into Hasbro's Force Friday Countdown Calendar being displayed inside of a refrigerator filled with Diet Mountain Dew?" The answer, young Padawan, is that I have exactly zero interest in the FIGHTER PODS toys - absolutely none. It's a weird thing for the STAR WARS realm, but Hasbro's line of "Intergalactic Battle" pods were just enough of a blip for me to say "pass" on - again, surprising, because usually the Hasbro team hits the mark for me. So yes, I placed the countdown calendar inside the 'fridge here in my office. Diet Mountain Dew Mtn Dew is the Official Soft Drink of Rock Father HQ, though no one as PepsiCo is aware of that. Unofficially official, you could say - but primary fuel aside from coffee. I was trying to make it interesting. Besides, Pepsi Products are generally corporate licensing partners with STAR WARS, so I'd assume they will be when THE FORCE AWAKENS is released, right?

If you want new TRANSFORMERS, today is your day! Hasbro is showcasing figures from its iconic TRANSFORMERS brand though MAY MAYHEM, a new fan initiative spotlighting the hot new TRANSFORMERS GENERATIONS: COMBINER WARS line. It's all getting started today with the release of AERIALBOT QUICKSLINGER and STUNTICON BRAKE-NECK figures from the COMBINER WARS line, who are available right now through select online retailers. Further activities involving fan participation, multi-platform storytelling and other online promotions will continue throughout the month of May.

If the past few months have taught us anything, it's that people are really enjoying "unboxing" videos, and hence we have our Rock Father TV Original Series UNBOXED. This time we're doing things a little bit different, however, presenting a special #PlayLikeHasbro Edition under UNBOXED + PLAY, which is exactly what it sounds like: some raw play footage following the Unboxing. In this episode, The Rock Daughters check out the Playskool Heroes JURASSIC WORLD Tyrannosaurus Rex, the BABY ALIVE Sips 'N Cuddles doll, the TRANSFORMERS RESCUE BOTS Boulder the Construction Bot, and finally, the MARVEL Superhero Adventures 4-in-1 AVENGERS Helicarrier. Check it out...

Lalaloopsy SEW Important PersonIt's official - Lalaloopsy is down with the king... Burger King, that is! For the first-time ever, Lalaloopsy is in a kid's meal, and now through June 25 (or while supplies last), families can find Lalaloopsy accessories - a necklace, compact, key chain or hair clips - in specially-marked Burger King kids meals. To celebrate the launch, my friends at MGA Entertainment and I are teaming-up once more (THE ROCK FATHER is a Lalaloopsy SIP: SEW Important Person Ambassador) to give readers a shot at winning four (4) Lalaloopsy Minis! Enter for your shot at toy glory below!

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