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Lalaloopsy SEW Important PersonIt's official - Lalaloopsy is down with the king... Burger King, that is! For the first-time ever, Lalaloopsy is in a kid's meal, and now through June 25 (or while supplies last), families can find Lalaloopsy accessories - a necklace, compact, key chain or hair clips - in specially-marked Burger King kids meals. To celebrate the launch, my friends at MGA Entertainment and I are teaming-up once more (THE ROCK FATHER is a Lalaloopsy SIP: SEW Important Person Ambassador) to give readers a shot at winning four (4) Lalaloopsy Minis! Enter for your shot at toy glory below!

September 4, 2015 is now known as Force Friday - the day that the line of toys for STAR WARS: THE FORCE AWAKENS will be unleashed. In preparation for a day that will bring generations together, my friends at Hasbro have provided several sites (including my own) with a countdown calendar that looks back at nearly four decades of Kenner and Hasbro STAR WARS history. Though my calendar just arrived today, it actually started on May 4th - International STAR WARS Day - presenting a featured toy every day, and as such, I'm going to share my thoughts on them through my site, and my social networks (keep an eye on Instagram). Let's take a look at May 4-11 right now...

A press release hit my inbox today that had me genuinely excited. My wife and I have shared our love of superheroes with our daughters since their birth, and thus I've shared their own growing love of superheroes with readers of this very website -- so the news of DC Entertainment, Warner Bros. and Mattel teaming up for what they're calling "A New Superhero Universe Designed Just For Girls" really hit the spot. DC SUPER HERO GIRLS debuts this Fall, bringing with it "an immersive digital experience, original digital content and digital publishing—providing opportunities for girls to interact with characters, learn about the storylines, and engage in customizable play." In 2016 we will see toys (including  "Mattel's first Action Figures for Girls"), TV specials, movies, apparel, books and more, all with the goal of "building character and confidence, and empowering girls to discover their true potential." We're in, and if you follow my social profiles for THE ROCK FATHER, then you already know why. It was just last Friday that we had "Breakfast With the Superheroes" here with Supergirl and Wonder Woman, but that's happened before...

Earlier this year, I posted an article about going hands-on with the newest version of Step2's legendary Extreme Coaster. While the toy hasn't changed, it's color scheme has, and as a Step2 Brand Ambassador, my girls (and the rest of the neighborhood kids) have had a blast on their own personal "their-size" roller coaster (perfect, since we live in the shadows of Six Flags Great America) right here in our own backyard. While my initial post showed the Coaster in a very unconventional manner (indoors), now that it's warmer, the kids are absolutely loving this as it's outside in all of its glory. Would you like a Step2 Extreme Coaster for your own little rockers? We're giving you a chance to win one right now!

NEW! Looking for STAR WARS Carships? Checklist for those is here!

STAR WARS fans of all ages got excited in 2014 when it was first revealed that Mattel would get to dabble with the STAR WARS license for the very first time under their flagship HOT WHEELS brand. Jumping in heavy, the announcement came with the debut of a life-sized, functional Darth Vader character car, along with the slow roll-out of a variety of STAR WARS-inspired rides across several different assortments, pack sizes and retailer exclusives, keeping up has quickly become a difficult pursuit. That's why created a checklist, complete with all the details I can wrangle for this exciting collection. This list will continue to be updated regularly with the latest releases not only for the Hot Wheels Star Wars Character Cars, but also other Star Wars-themed Hot Wheels including special assortments and Pop Culture Series releases!

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With the official release of STAR WARS: The Digital Movie Collection upon us, many are taking time to reflect on the pop-cultural impact that George Lucas' creation has had since the release of the first film - Episode IV: A NEW HOPE - back on May 25, 1977. With the release of J.J. Abrams' THE FORCE AWAKENS coming to theaters this December, and STAR WARS REBELS currently welcoming new fans to take "their first step into a larger world" on Disney XD, 2015 may well be the best time ever to be a STAR WARS fan - and I've been there for the ups-and-downs that this fandom has experienced. In fact, my wife and I have been there since the beginning - and that's fueled a love for a galaxy far, far away that we're now sharing and passing along to our daughters. STAR WARS is so big in this house that I've given it it's own dedicated section here on THE ROCK FATHER, so when The Walt Disney Studios asked if we'd be interested in doing a "mystery" edition of UNBOXED in celebration of the new digital releases, we were on it quicker that Han and Chewy making the Kessel Run. It's all a part of sharing #MyStarWars Memories with the girls, while making new ones along the way.

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