Ben and Holly's Little Kingdom has been delighting kids on Nick Jr. for quite some time now, becoming a favorite here at our house to the point where little Finley asked for a set of figures for her birthday this month. Now comes a chance for you to score some fun new toys as well, and it all happens this Friday, June 22, 2018 from 11am-12pm ET! You're invited to join The Toy Insider, eOne and The Rock Father™ for a fun-filled Twitter Party in which we'll be showing off all of the fun new Ben and Holly's Little Kingdom toys from Jazwares while giving YOU a chance to win! You must RSVP to play along! Check out the video below to learn more...
Over the past several years, Twitter Parties, sometimes known as Twitter Chats, have been a fantastic way for brands and publishers to connect in real-time with consumers. As THE ROCK FATHER™, I have been serving as a host, co-host and panelist for Twitter Parties since 2012, and in that time I've had the honor of working with dozens of clients in building real relationships with thousands of current and potential customers - mostly parents. While Twitter Parties might not be as buzzworthy as they once were, in 2018 they're still a way to score millions of impressions and to get your message (potentially trending!) in front of a huge audience.
When done right, Twitter Parties are beneficial to both the sponsor and the participants by creating a fun and lively discussion that not only educates and informs, but most importantly, entertains.
Using a pre-determined #hashtag, a Twitter Party can be used to launch a new product, support a film or television series, get people excited about a specific location or event - the possibilities are limitless! Twitter Parties are generally coordinated by a host on behalf of a sponsor with a panel of 5-10 paid co-hosts. Together, we rally our collective audiences by promoting the coming party with pre-party articles, blogs and social posts.
Participants will be asked to answer specific questions to win sponsor-provided prizes, all while helping to expose the brand messaging to their friends and followers as well. Winners will be chosen at random throughout the party, and the questions and brand messaging will be agreed-upon in advance with a script approved by the presenting sponsor.
THE ROCK FATHER™ has taken part in Twitter Parties covering a variety of categories including, but not limited to: toys, games, movies, television series, consumer products, tech, health & wellness, food & drink, retailers, automakers, and more. Select clients have included:
The Walt Disney Company, DreamWorks, 20th Century Fox, Life of Dad, The Toy Insider, Lionsgate, Marvel Studios, Hasbro, Mattel, JAKKS Pacific, Just Play Toys, GameStop, Sunny Days Entertainment, Jazwares, eOne, Best Buy, Walmart, Crayola, General Mills, Pampers, Huggies, Pop Secret, Stanley Tools, Beautyrest, Circle with Disney, DynaTrap, Metamucil, KD Interactive, Maisto, Vtech Toys, Applebees, Starbucks, Folgers, The J.M. Smucker Company, Canon USA, Ellio's Pizza, Pepto-Bismol, Frito-Lay, Snyders of Hanover, American Greetings, Buy Costumes, Music & Arts, Sears, Dove Men + Care and Kia Motors America.
Although it's still too cold for my liking here in Illinois, it's spring, and that means that it's time to start thinking about gardening... and our insect friends. There's a lot of helpful bugs that inhabit the landscape, and for years the folks at Insect Lore have been helping kids learn all about the life cycle of butterflies, praying mantises, ladybugs and ants. We've raised butterflies here at Rock Father HQ in the past, and right now I've got a praying mantis egg and some youthful ladybugs hanging out with me in my office. This Friday, April 6, 2018 - you're invited to join The Toy Insider, Insect Lore and The Rock Father™ for a fun-filled Twitter Party in which we'll be showing off all of the fun kits from Insect Lore while giving YOU a chance to win! You must RSVP to play along! Check out the video below to learn more...
At the 115th North American International Toy Fair in New York City, one of the most buzzed-about toys was front-and-center at the JAKKS Pacific booth. In fact, you couldn't walk by without seeing someone making an attempt to ride the MorfBoard, the innovative all-in-one board system that lets riders skate, scoot, bounce and balance. I know that my own kids are gonna be all over this, and to celebrate the wide launch of this awesome new toy, The Toy Insider and JAKKS Pacific have teamed-up for a Twitter Party in which YOU could win a MorfBoard to share with your own family. The Rock Father™ will be there alongside other members of The Toy Insider Parent Advisory Board as we all talk spring toys and about all the action sports goodness that the MorfBoard will be bringing home! You MUST RSVP to be eligible to win at the party, which takes place Friday, March 9 from 11am-12pm EST. Want a taste of what the MorfBoard experience is like? Take a look...
I've been talking-up Disney Junior's Vampirina for months, and now that the series is officially out, families have quickly fallen in love with The Hauntley family and their adventurous daughter, Vee (Vampirina). Perhaps learning from past experience in which fans of a hit series have to wait months (sometimes years) as their kids constantly ask "when are the toys coming out?," Vampirina launched with a full line of fun products, and at the center of that is a fantastic line of toys from Just Play. On October 13 - yes, Friday the 13th - I will be joining The Toy Insider for their first-ever #Vampirina Twitter Party! We'll be giving friends and followers chances to win some of these incredible new toys! To participate, you must RSVP, so be sure to do that now!
Ready to go into the night so you can save the day once more? Well, even if you aren't, I bet your kids are! Here at Rock Father HQ, we're always ready for some fun with PJ Masks, and with that I'm excited to tell you that I will once again be joining The Toy Insider for another #PJMasks Twitter Party! On Friday, September 15, 2017 from 11am-12pm EST we'll be talking about the latest PJ Masks toys from Just Play, many of which are rolling into stores right now - just in-time for Holiday 2017! It's important to note that you must RSVP to be eligible for prizes!