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There's 25 Wookiees in that photo above, and [SPOILER ALERT] one of them is The Rock Father™! While in Los Angeles last month, I stopped by Disney's Grand Central Creative Campus to meet with the team from Disney Consumer Products & Interactive. After taking a look at the full range of new products from Lucasfilm's Solo: A Star Wars Story, each member of my crew donned one of Party City's Chewbacca masks for a photo celebrating the launch of Roar For Change - the next initiative from Star Wars: Force for Change, presenting fans with a new global challenge in support of UNICEF. Curious how this is gonna play out and how you can do some good by showing off your best Wookiee roar? Check out the launch video below!

PEANUTS Worldwide Brand AmbassadorI can remember a few occasions as a kid where I participated with Trick-or-Treat for UNICEF back in the 80s, but truth be told, I haven't seen those iconic orange boxes hitting the streets here locally in quite awhile. Hopefully, that will change this year,  as the iconic Trick-or-Treat for UNICEF campaign is celebrating its 65th anniversary by joining forces with another American classic: PEANUTS, which also turns 65 this Fall.  Blue Sky Studios' THE PEANUTS MOVIE will team up with Trick-or-Treat for UNICEF to encourage children to raise funds for UNICEF’s lifesaving programs. The original Kids Helping Kids® campaign—is one of the longest-running youth volunteer initiatives in America that encourages children to go door-to-door on Halloween and collect coins in support of UNICEF’s work. Since 1950, Trick-or-Treat for UNICEF has raised more than $175 million for UNICEF to provide children around the world with medicine, nutrition, clean water, emergency relief and education.

Published in James' Journal