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A Special Veterans Day Feature to Kick-off the 2018 Holiday Season...
At Toy Fair in New York earlier this year, I finally had the opportunity to meet Tom Murdough, founder and CEO of The Simplay3 Company. Launched in 2016 and based in Ohio, the name reflects the power of simple play, but the "3" is indicative of the fact that this is the third toy company from Murdough, who famously founded both Little Tikes (1969) and The Step2 Company (1991) before taking a detour into "retirement" (at least from toys) for a portion of the past decade. While Simplay3 is a rare example of of an American toymaker that actually produces American-made toys (along with "grownup" items like mailboxes and wheelbarrows), it's also unique in that it's a privately-held, Veteran-owned business. Mr. Murdough was a member of the United States Marine Corps, having served from 1961-1964.
For Veterans Day 2018, IAmElemental, pioneers in the female action figure category, will debut a new children’s activity book, the Elements of Power Workbook. The books are being Made in America, printed by Auch Printing, Inc. - a second-generation veteran-owned business based in Glenside, Pennsylvania. All profits from workbooks sold during the month of November will support United Through Reading, an organization that connects military families who are separated -- for deployment or military assignment -- by providing the bonding experience of shared storytime. In addition, on Veterans Day, observed Monday, November 12, all profits from all sales at IAmElemental.com will benefit the charity.