2018 will mark the 25th Anniversary of Saban's Power Rangers franchise, and while the year-long Power Rangers 25th Anniversary celebration officially begins in January, the excitement begins today with the reveal of the brand-new 25th Anniversary logo and details on some of the anniversary programs and partnerships that Power Rangers fans can enjoy in the year to come. "You've Got the Power" will be a multi-tiered program "to encourage, enable and empower children and adults to unleash their inner superhero" by focusing on efforts "that embody the core pillars of the Power Rangers brand: friendship, inclusivity, diversity and teamwork."
It's showtime! Next year will mark 30 years since Beetlejuice first haunted theaters, and this month The Rock Father™ and Entertainment Earth are getting a head start on the celebration by giving readers a chance to win a new Funko Dorbz Beetlejuice figure from Tim Burton's BEETLEJUICE! As part of 31 Days of Halloween 2017, you could own this 3" version of Michael Keaton's mischievous ghost in a form that's just too adorable to be scary!
Season two of ABC's The Toy Box is currently underway, and when the second episode airs this Sunday (October 8, 2017) at 7/6c, there will be two products featured that have already crossed my path here at Rock Father HQ. Joining Noochie Golf (first seen in 2013) is MAD MOVES - a new dance game created by Ashley Mady - founder and president of brand licensing agency and think tank Brandberry, Inc. Ahead of its television debut on The Toy Box, the game is available to order through a just-launched Kickstarter Campaign. With a modest goal of just $15K, MAD MOVES should have little problem blasting through that and bringing their game to the masses. Check out the pitch below!
Doctor Dreadful has been kicking around for the better part of a quarter century at this point - encouraging kids to experiment with all things gross & gooey. When he first hit the scene in the early 90s, he looked and sounded suspiciously like actor John Kassir (Tales From The Crypt) as he touted his line of terrifying toys produced by the late TYCO. After changing hands a few times over the years, Doctor Dreadful's wares eventually made their way to Spin Master, who's been producing them for a few years now, most recently revamping them with some disgustingly-delightful new packaging and branding - perfect for capturing the imagination of children. Released just in-time for Halloween, the refreshed assortment of Doctor Dreadful ZOMBIES toys have just hit shelves, and the folks at Spin Master sent us the Zombie Lab, Snot Shots and Parasite Lab kits to go hands-on with my budding "Mad Scientists" here at Rock Father HQ! What kind of eerie edibles could we create?
'Tis the season to be spooky, and in the spirit of all things creepy, The Rock Father™ and Entertainment Earth are giving readers a chance to win a new Funko Dorbz Pennywise figure from Stephen King's IT! As part of 31 Days of Halloween 2017, you could own this 3" version of Tim Curry's iconic clown in a form that's probably too cute to be in good taste. In fact, one might even call it adorable!
While Spin Master gears up for a potential repeat of their 2016 success with the debut of Hatchimals Surprise this October, the Canadian toymaker has another interactive toy that just might take the crown for 2017's Hottest Holiday Toy. Luvabella™ and Luvabeau™ are designed to be "the most interactive and lifelike baby dolls ever," packed "with so many real baby surprises to discover, kids will be continuously amazed." An official selection of THE ROCK FATHER™ Magazine's 2017 Holiday Wish Guide™ (launching soon), we've been going hands-on with these dolls for a little while now, and today this official announcement has been revealed. I will say this: If you want to buy a Luvabella or Luvabeau for your child, don't pass them up when you see them in stores. I've seen the magic first-hand...
This morning, MGA Entertainment (MGAE) announced that they're launching the world's first-ever unboxing video booth as they celebrate the official release of L.O.L. Surprise! Big Surprise on September 29 in Hollywood, CA. They've also announced that on the same date they will launch "Unboxed," which they tout as "a new digital content series that gives fans a behind the scenes look at its most popular brands." Coincidentally, UNBOXED is also the name of a digital content series here on THE ROCK FATHER™ Magazine, one that's been running since 2015 (see 55 episodes of UNBOXED on YouTube), featuring toys from a variety of makers, including MGA Entertainment. We'll talk more about that in a minute.
As a guy whose earliest years were well-documents on his parents' Super 8mm camera (which I'd later use for "filmmaking" purposes), I will forever hold a place in my heart for Kodak, and as the film company continues to reinvent itself in both film and digital worlds, today comes news of a partnership that will see some vibrant Kodak imagery come back into the toy department this fall. Cra-Z-Art has entered into a strategic brand licensing agreement with Eastman Kodak Company to produce and distribute puzzles in the U.S. The puzzles will feature beautiful photo imagery and be available in various size piece counts from 100 to 2000. Those puzzles will be Made in the USA.
When I first heard that Funko would be tackling the 1966 Batman license with a new set of 3.75" action figures, I'd imagined an approach on-par with the Reaction line that they'd worked on with Super7 for awhile. Having only glanced at the pictures in passing, the packaging artwork registered, and again I was thinking that these were going to be in the vintage Kenner style - "5POA" as some call it, with toys designed as they would've been in decades past. I would've dug that on its own, but shame on me for not noticing how detailed the line really is, with super-articulated figures that you have to see for yourself (like me) to truly appreciate. We have a few of these, and I can tell you that this is one cool line.
Over the past few weeks, the ramp-up to the holiday season has kicked-in, and with that comes speculation on what will be the hottest toys for 2017. Each fall, retailers, experts and speculators alike weigh-in with their hot toy lists, but the two best are ones I'm very partial to: The Toy Insider's Holiday Gift Guide and THE ROCK FATHER™ Magazine's Holiday Wish Guide™ (coming soon). As a member of The Toy Insider Parent Panel, for the second year I've contributed a "Rock Father Pick" to their guide, joining my colleagues in highlighting a favorite from the 42 toys featured in the Hot 20, STEM 10 and Tech 12 lists. But that's just the start of things! Beyond those 42 toys, this year's print guide features more than 230 toys from nearly 100 different manufacturers, and an additional 150 toys can be found online, representing more than 130 toy companies in total (you won't find a more comprehensive list). Look for the print guide in the November issue of Family Circle magazine, on newsstands on October 10th. Preview the 42 top picks below!
We all knew it was coming, and as I pointed out earlier this month, we know who's largely to blame: Iconic toy retailer Toys "R" Us has filed for Chapter 11 bankruptcy protection in the United States, and will soon take similar steps (CCAA) in Canada. In the later hours of September 18, 2017, Toys "R" Us made it official, voluntarily filing for relief in the U.S. Bankruptcy Court for the Eastern District of Virginia in Richmond, and sharing the news via press release. It's important to note that while this news is serious, companies restructure and emerge from Chapter 11 all the time, though the companies with ownership stake in Toys "R" Us - particularly Bain Capital - leave much to be desired.
The Rock Father™ is a MEGA™Ambassador and Beyonder
MEGA Bloks® have been a part of our family since day one. In fact, I think it was at the baby shower for the first of The Rock Daughters™ when we received our first set - a Big Building Bag filled with those classic blocks that preschoolers have been building with for decades. Fast-forward a few years, and just as our kids have grown up, so has MEGA™ - recently making a nod to the past as they look toward the future with their ever-expanding line of MEGA Construx™ building sets for the entire family. From developing builders to kids ages 4+, from tweens to adult collectors, MEGA™ has something for everyone, and there’s no better time than the present to spend some time with the family, getting together to “Build Beyond.”