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At Toy Fair in New York this past February, one of the interesting things spotted in Funko's massive booth was their line of Savage World action figures. These 5.5" figures are familiar in shape and stature to anyone who played with Masters of the Universe toys back in the 80s, or the REMCO toys that "borrowed" the distinct body style of Mattel's more famous collection. Among the prototypes were some familiar characters that were being sculpted in the style of perhaps their greatest enemies of the era... former competitors in the action figure aisle. Thundercats have been officially brought into the Savage World, and if the He-Man influence isn't obvious enough, just check out the environment being used to display these figures - that's a tweaked and re-painted Evil Horde Fright Zone playset (which I used to have!)... a lair that used to be home to Hordak! The first wave is coming, and my affiliates at Entertainment Earth have the figures available for pre-order...

2018 continues to be a unique and challenging year for those in the business of play. While sales are up and there's no shortage of places to buy and sell toys, the rapid collapse of Toys "R" Us in the United States and other countries continues to cause collateral damage. While major players like Mattel have taken a beating, it was always expected that some smaller toymakers would suffer catastrophic damage. Today's casualty is Toy State, a Hong Kong-based company with a long history of making some fantastic toy vehicles, including their Road Rippers brand and the iconic Nikko RC line, but also toys with a ton of top licenses and strategic partners like CAT, Teenage Mutant Ninja Turtles, Barbie & Hot Wheels, DC Comics, MARVEL, WWE, Thomas and Friends and more. In fact, they just announced a partnership with 20th Century Fox to become the master toy licensee for the animated film Spies in Disguise, which hits theaters next April. 

It's been 24 years since the release of Streets of Rage 3, but now there's been an unexpected awakening in the world of the classic SEGA game. Streets of Rage 4 was announced this morning - complete with a reveal trailer - yet full details on the return of the side-scrolling platformer are still scarce. Developed by Lizardcube, Guard Crush Games and Dotemu for SEGA, check out the early details on Streets of Rage 4 below!

Back in June, Party City  officially announced that they'd be going after some of the business left behind in the wake of the Toys "R" Us collapse by opening 50 Toy City pop-up stores this holiday season. By pairing them with existing Halloween City pop-ups, they'll be able to test the waters for future seasonal expansion by utilizing locations where they already have great deals on short-term leases on the space. While it's been quiet over the summer, customers and those in the toy industry have been eagerly awaiting news on where these locations might be - something I keep getting asked about. Though the official announcement hasn't come down just yet, I can exclusively reveal the locations of 46 Toy City pop-up stores, with the list being published for the first time anywhere right here on The Rock Father™ Magazine. Is there a Toy City opening in your town? Find out below...

Believe me when I tell you this, because I say it at this same time every year... the Holiday toy rush is about to begin, so if you want to get the good stuff at list price, you have to start shopping now. For those of you with kids that are into L.O.L. Surprise! (or maybe you're into it yourself - that's cool too!), the long-rumored and much-anticipated L.O.L. Surprise Dollhouse is hitting retail right now. In fact, as of this writing, Amazon and Walmart (both affiliates) has the L.O.L. Surprise House in-stock and ready to ship! It's made of real wood and comes with over 85 surprises, including an exclusive family (other dolls sold separately). Check out all the details below...

It's that time of year again... where the General Mills Monsters emerge from their crypt and start to haunt the cereal aisles once more. As in recent years (with the exception of 2013), Yummy Mummy and Fruit Brute are being left behind on the grocery end of things, but they are joining Franken Berry, Boo Berry and Count Chocula somewhere else... the toy department of your local Target (an affiliate) store! Thanks to Big G Creative (oddly enough, no relation to General Mills' Big G cereals), the whole crew is present for Monster Crunch! The Breakfast Battle Game, officially launching on August 26th.

This Gaming Special Feature is Presented in Collaboration with Nintendo of America...

When the Nintendo Labo Kits were first introduced earlier this year their tagline was “Make. Play. Discover”. Now, with the new Labo Vehicle Kit coming out on September 24th, these words will take on new meaning. We recently were given the opportunity to attend the pre-launch event for the new Nintendo Labo Vehicle Kit (Toy-Con 03) in New York City where my daughter and I were able to drive, fly and dive with our on-screen avatars.

Growing up in the 80s, kids like me were practically raised with the idea that a cool new cartoon would have an equally (if not more) awesome toy line to accompany it... and the most awesome toy lines had an equally (if not more) awesome cartoon or movie to support them. In a lot of ways it was a "chicken and the egg" scenario where we didn't know which came first, and that really didn't matter. Years later, those little kids grew into big kids, and we now know that many of those cartoons (G.I. Joe, He-Man and The Masters of The Universe, etc.) were designed specifically to get kids excited for the toys. Now we've entered the era where YouTube has taken the place of television for a whole bunch of kids, and that means that toymakers are crafting new worlds from the ground-up that take all those screens into account - placing awesome content wherever the audience may be. One of the latest and most exciting new launches for Fall 2018 is Little Tikes' Kingdom Builders, and they've hit the ground running with an original series of cartoon webisodes ahead of launching a full range of toys, exclusively at Target! It's a little bit like Game of Thrones with a dash of Clash of Clans but in a totally kid-friendly way. Check out a preview...

Something is aflutter this Halloween season… and Mezco Toyz is inviting all of you to celebrate Halloween 2018 with The Living Dead Dolls: Vesper. Details on this year's seasonal exclusive doll were just unveiled, and this doll looks fantastic. "Vesper, translating to ‘evening’ in archaic Latin, incarnates Halloween and is ready for a night of trick or treating with her bat-inspired sweatshirt, detailed with bat ears on the hood and bat wings attached to her sleeves. Her look is complete with  ‘Living Dead Dolls Halloween 2018’ logo."

Brought to you by Entertainment Earth... this will self-destruct at 12:00am PST on 8/23/2018

I tend to not post a lot of "deals," but this one is too good not to share with all of my Star Wars-loving friends. For 24 hours-only, the crew over at Entertainment Earth is having an insane blow-out sale on Hasbro's Star Wars The Black Series 6" Action Figures - specifically the Wave 14 Case. On August 22, 2018 ONLY, you can get the entire case of 8 figures for just $50! That's over 70% off the normal price of $174.99. Based on characters from Rian Johnson's Star Wars: The Last Jedi, you'll get REY (JEDI TRAINING), LUKE SKYWALKER (JEDI MASTER), SUPREME LEADER SNOKE, KYLO REN, RESISTANCE TECH ROSE and an ELITE PRAETORIAN GUARD, You'll also get MAZ KANATA (as seen in The Force Awakens) along with JAINA SOLO (a popular character from Star Wars Legends).

The 90th Anniversary of Mickey Mouse is a big deal for Disney fans, and that means a lot of cool new merch. Some of it's already been featured here, but other items continue to roll out, such as a new lineup of products from Funko, including an assortment of their signature Pop! Vinyl figures. My friends over at Entertainment Earth (an affiliate) are taking pre-orders for a bunch of the new items including Pop Pencils, Pocket Pop! Keychains and Mini Vinyl Blind Box Figures, but it's the five Pop! Vinyls that will likely have collectors scrambling. Apprentice Mickey, Conductor Mickey, Brave Little Tailor Mickey and Firefighter Mickey are all there, and you can't celebrate such a milestone without throwing it back to where it all began with Steamboat Willie Mickey

Oh, disposable income, how I miss thee... 

As the countdown to Mickey Mouse's 90th Anniversary on November 18th continues, The Walt Disney Company has unveiled a host of new products to mark the occasion, along with some special celebrations set to take place at Disney Parks. Following the announcement of Mickey: The True Original Exhibition, new Mickey Mouse 90th Anniversary Product Launches hitting the scene this week and beyond include collaborations with fashion and footwear brands like Forever 21 and Vault by Vans (pictured top), luxury candy boutique Sugarfina, Brooklyn-based ice cream company Ample Hills Creamery, along with new capsule collections available exclusively at Disney stores and shopDisney.com, commemorative titles from Disney Publishing Worldwide, a line of plush and toys by Just Play and a new Mickey Mouse Brickheadz figure from LEGO

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