At last, the final trailer and poster for Marvel Studios' Avengers: Infinity War have arrived. Tickets for the film, now being released on April 27, also went on-sale, setting a one-day record on Fandango (an affiliate) as the Marvel Cinematic Universe just continues to grow with each additional film. With Thor: Ragnarok and Black Panther both having been released in the past six months, audiences are primed for what may go down as the ultimate superhero battle as the Avengers come together with the Guardians of the Galaxy to face-off against the sinister Thanos. See the trailer below!

The Original Whiffer Sniffers have the distinction of being included in my annual Holiday Wish Guide twice - making the list in back-to-back years for 2016 & 2017. Of the countless collectible backpack clips out there, Whiffer Sniffers win across the board, with adorable characters, great design, and scents that are actually pretty good (I love last year's pumpkin spice offering). For 2018, Series 6 is here and it's rolling out with new characters in two parts. There's also some Super Sniffers along with an Easter offering as well. Curious what the kids will want next? Take a look at the latest additions to The Whiffer Sniffers' roster... personally, I think Series 2 is gonna be perfect for summer, and I've got my eye on Apollo Freeze for myself!

With Star Wars: The Last Jedi rolling out on Digital HD this week, Lucasfilm released a new episode of The Star Wars Show a day ahead of its usual Wednesday slot, reporting back from Mark Hamill's Hollywood Walk of Fame Ceremony that took place last week. The crew sits down for a few words with Hamill, alongside George Lucas and Harrison Ford, and delves into the world of cinematic puppeteering with Brian Herring aka "the guy in the green suit behind BB-8." There's some cool knowledge dropped regarding the process of bringing a character like Rogue One's Admiral Raddus to life, along with the caretakers from The Last Jedi and of course, the famed Astromech ball droid. Check it out below!

This Thor: Ragnarok special feature is presented in collaboration between The Rock Father™, Walt Disney Studios Home Entertainment and Life of Dad.

As Bob Dylan famously sung, “The Times They Are a-Changin’” - and those words, recorded in 1963, are just as relevant now as they were back then. The early 60’s were tumultuous times, and in many ways the uncertainty of that era is reflected in today’s society as the waves of right and wrong continue to clash, reshaping our world in the process. It was from that same era that a powerful warrior came forth - The Mighty Thor first wielding his mythical hammer, Mjolnir in the pages of Marvel Comics’ Journey Into Mystery in the fall of 1962. It might not be immediately recognizable on the surface, but the tales of Thor have much to do with an underlying theme of family, and a parent’s desire to raise their children to be warriors. Some warriors are born, while others are forged and a true “warrior” comes in many faces. Just as Odin wanted only the best for his children, I will do my best to ensure the same for mine...

A week ago, despite all the rumors of doom and gloom surrounding the fate of Toys "R" Us, my wife and I took our girls to our local store on a Friday night. Our visit was multi-fold - the main interest being that we needed a very specific birthday gift for our nephew (my wife = "the cool aunt"), and our girls wanted to pick out a little something with their own money. They receive a modest amount that caps at $5 per week based on performance at school as tracked by the Class Dojo app, and at five and eight they've reached the point of really enjoying the opportunity to pick something out and pay for it themselves. For our youngest, it was one of MGA Entertainment's L.O.L. Surprise Lil' Sisters, and for our oldest a small case of eye shadow from the Claire's Boutique store-within-a-store. What I was impressed with was that the attitude at the store was not gloomy at all - the employees were friendly, the store bright and clean, and it was still well-stocked with new items. Along the way, we received a demo of a Mattel classic - the Hot Wheels Criss Cross Crash (the girls love their Hot Wheels, just like daddy), and checked out the full assortment of Hasbro's new toys from Avengers: Infinity War. There were quite a few customers, and if you didn't know the backstory, you'd think all was well at Geoffrey's house. We got what we came for - an Imaginarium Ride-On Train that was priced at $149.99 in-store, but $104.99 on the TRU website. A quick mention at the check-out and it was price-matched and we were out the door. Less than a week later, rumors began swirling again that the folks pulling the strings on Toys "R" Us were considering a full-scale liquidation, and one that could come as soon as today - Monday. I drove by the Toys "R" Us in Gurnee, Illinois again on Saturday, and the parking lot was so packed, it could've been Christmas Eve. As of this writing, no news came through from TRU, but now all signs are pointing to something happening on Thursday, March 15, 2018.

Marvel Studios' Avengers: Infinity War recently got a bump, moving into an April 27 release date for the much-anticipated film... the biggest comic book movie ever. With  that, the toys started hitting retail a little earlier as well, and Hasbro has been leading the charge as the master licensee, bringing forth new ways to play as the Marvel #UniverseUnites. In celebration of the new toy launch, Hasbro sent over a special delivery to Rock Father HQ - a box packed with a sampling of new items from across their product lines - a little of everything that will excite families from kids to collectors. While I'll be sharing formal reviews in the days and weeks ahead, here's a quick edition of UNBOXED in which I crack open the case to find new Titan Hero Power FX figures, Nerf Assembler Gear, Marvel Legends 6' action figures, characters from the basic figure assortment and the new Iron Man Hero Vision - an AR experience that was really being touted at the recent 115th North American International Toy Fair in New York City. Check this out...

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