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On May 19, the fourth film based on Jeff Kinney's smash hit Diary of a Wimpy Kid series arrives in theaters with the release of Diary of a Wimpy Kid: The Long Haul. To celebrate the release, 20th Century Fox and The Rock Father™ have teamed-up to give you a shot at winning a $50 Gift Card to see the film in theaters, along with a hardcover copy of the original book! Before we get started, how about you go Wimp Yourself?

I've owned a lot of NERF blasters over the years, and right now we have an arsenal of decent size here at Rock Father HQ. Still, I can't think of a time when I've specifically looked at a NERF blaster and thought: "that is beautiful." That changed today, when my friends at Hasbro sent over details on their NERF Rival Star Wars Battlefront Apollo XV-700 Blaster and Face Mask Set. The special edition Mandalorian set will be available exclusively at Gamestop this spring, and comes decked-out in a full Boba Fett color scheme, ripped straight from EA's STAR WARS BATTLEFRONT!

PJ MasksBack in March, there was a ton of excitement when it was announced that PJ Masks Live Tour was in the works. Now comes the official reveal that Entertainment One (eOne) and Round Room Presents will bring PJ Masks Live! Time to Be a Hero to cities across North America starting in September 2017. The "brand-new, fully-immersive musical stage production" is based on eOne’s top-rated animated TV series, which airs daily on Disney Junior. Catboy, Owlette, Gekko, and all of the Baddies will face-off in live performances featuring world-class production, familiar and original music, acrobatics, and immersive interactivity. Exclusive pre-sales begin Tuesday, May 16, at 10am EST, with the general public on-sale starting Friday, May 19, at 10am EST.

This inside look at Cars 3 is presented in collaboration between The Rock Father and Disney•Pixar...

"Sequels are increasingly challenging. There has to be a meaningful story, or there's just no reason to tell it." - Scott Morse, Story Supervisor, Cars 3

When the first teaser for Disney•Pixar's Cars 3 hit the scene, audiences immediately knew that the third chapter in Lightning McQueen's story would be very different than anything we'd seen before. It's been eleven years since the world of Radiator Springs first came speeding into theaters, and in the decade-plus since, McQueen and the crew have never gone away - though with several short films and one theatrical sequel in 2011's Cars 2 (the film I credit for starting The Rock Daughters' love of cars in general), it was always a grey area as to whether or not another cinematic adventure would be in the cards. For Cars 3, the spirit lies in the groundwork provided in that very first film - largely by inverting it. When we first met McQueen, he was on top - a brash newcomer with an unstoppable spirit... but as history has shown us, you're never on top forever.

As someone who writes about toys often (both here at The Rock Father™ Magazine and also over at The Toy Insider), I see a lot of new stuff. With that, I've been digging ABC's THE TOY BOX, in which independent toy creators find themselves vying for the attention of the judges in hopes of being crowned champion. At the end of the 8-week series, the winning toy will be produced by Mattel and sold exclusively at Toys "R" Us. Check out a preview of the week five toys below...

Production has begun on what will likely be a huge hit next summer - Disney’s Zombies, "a music- and dance-filled story about a groundbreaking semester at Seabrook High School." Now, what will be "groundbreaking" for "the pride and joy of Seabrook, a suburban town preoccupied with uniformity, traditions and pep rallies?" How about the arrival of transfer students from Zombietown, who "integrate into the school and a cheerleader and zombie football star, Addison and Zed, fall in love?" There's certainly a bit of a "Monster High" vibe being given off in the production announcement, with themes of coexistence and acceptance running right alongside the forthcoming Disney Junior series, Vampirina as well.

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