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The "toys-to-life" category has seen some ups-and-downs over the past few years, but the reality is that it's still an evolving thing - and probably always will be. Until now, it's been dominated by a mix of console video games paired with real-life figures, with Skylanders, LEGO Dimensions and the late Disney Infinity being the biggest players in the realm. This year, there's starting to be a shift toward mobile, with titles like TOMY's Lightseekers ramping up, but then out-of-nowhere comes Hasbro with a totally different spin on things. The Play-Doh Touch Shape to Life Studio bridges traditional, hands-on imaginative and creative play with the digital world, allowing kids to craft real Play-Doh creations, and then scan them into the accompanying app. The folks at Hasbro (via Family Video Network) recently sent us one for review here in the Toy Testing Facility at Rock Father HQ, and you can see our hands-on video below...

It's been rumored for a little while, and today it's official - Call of Duty will return to its World War II roots this fall with Call of Duty: WWII, developed by Sledgehammer Games. Little is known about the game right now, but more intel will be coming during the game’s Worldwide Reveal livestream on Wednesday, April 26 featuring Sledgehammer Games co-studio heads and founders Michael Condrey and Glen Schofield.  Fans will be able to tune in to get a first look at Call of Duty: WWII and get intel on the studio’s vision for the game. Personally, I'm two years behind on my Call of Duty playing, but since I finally have an Xbox One, I'm really looking forward to a return to "Call of Duty Season!"

As someone who writes about toys often (both here at The Rock Father™ Magazine and also over at The Toy Insider), I see a lot of new stuff. It's also very common for toymakers to send me pitches either for feedback, or in hopes that I will review them or cover their crowdfunding efforts. Tonight marks the second time that something once pitched to me shows up on ABC's THE TOY BOX, with Emotiplush (emailed to me during a crowdfunding run in 2014) vying for the attention of the judges in hopes of being crowned champion. At the end of the 8-week series, the winning toy will be produced by Mattel and sold exclusively at Toys "R" Us. Check out all of the week three toys below...

Autobot or Decepticon? For years my wife and I have had both sitting in our driveway - each of our cars displaying separate factions of Cybertronian allegiance. Which faction would you choose? That's what Hasbro wants to know, as that've just announced “REVEAL YOUR SHIELD,” a TRANSFORMERS celebration that will offer fans five days of TRANSFORMERS content and product reveals, beginning on April 24th with the release of Hasbro’s first wave of toys and consumer products inspired by the TRANSFORMERS: THE LAST KNIGHT film. Throughout the week fans will be encouraged to “reveal their shield,” using social media, TRANSFORMERS.COM or the official TRANSFORMERS mobile app to declare their allegiance to the Autobots or Decepticons.

For the first time, I will be attending C2E2 in Chicago this year, and one booth on my must-visit list is that of Dark Horse. Some news came in tonight that following the success of 2016’s Star Trek: The Next Generation Adult Coloring Book and Star Trek: The Original Series Adult Coloring Book, Dark Horse will be launching two more volumes for Star Trek fans to enjoy: Star Trek: The Original Series Adult Coloring Book—Where No Man Has Gone Before and Star Trek: The Next Generation Adult Coloring Book—Continuing Missions. Personally, I may have to get the latter, as the phrase "Darmok and Jalad at Tanagra" is now in my head once more...

Fact: I have never placed a bet on a sporting event, and unless I happen to pull a Marty McFly and head back to the future for a copy of the Grays Sports Almanac, I never will. I'll also never place a bet on a pop culture event, but as recent years have shown, handicapping movies and tv has become a big business, and people will throw their money at anything. That said, I do love to speculate when it comes to the events of a galaxy far, far away, and this morning an email landed here at Rock Father HQ with some predictions from Jim Murphy - an oddsmaker, sportsbook consultant and handicapping theorist - who had some thoughts on STAR WARS: THE LAST JEDI... specifically, who will become "one with The Force" first.

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