As we roll into Toy Fair in New York, news is hitting hard... you could even say that we're slammin' over here. One tidbit of data comes from what's no doubt one of my favorite aisles - the action aisle, with news that The NPD Group reports that WWE had the #1 selling action figure in the U.S. in 2017, surpassing all action figure sales of other major entertainment brands and blockbuster films.* On one hand, that seems a bit surprising, but I have seen quite a few of my daughters' friends with WWE figures on a regular basis, and Mattel's new line of Superstar Dolls has also been a big hit here at home. Check out more from this morning's joint press release from WWE and Mattel...

Gentle Giant Ltd./3D Systems is a name that's been respected for a very long time, but the one problem for many has been that their products haven't really been attainable to a mass audience. For nearly 20 years, they've become famous for their high-end collectibles rooted in their pioneering digital scanning process, but now they're about to go mass-market with six new collectible toy lines and the return of an old favorite. At the 115th North American International Toy Fair in New York, Gentle Giant Toys will launch as a new division separate from Gentle Giant Ltd, and they're looking to bring their famous level of craftsmanship into toys that almost everyone can afford.

Friday, February 16 2018 08:11

#TFNY: IAmElemental's Wisdom Warrior Revealed!

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As of this writing, the 115th North American International Toy Fair hasn't even opened its doors yet, but toymakers are getting out in front of things with a ton of pre-show reveals. One of the latest is from IAmElemental, dropping the curtain on their newest female action figure: the Series 2/Wisdom Warrior Core Power Figure, inspired by Alexandrian STEM pioneer Hypatia.  Announced earlier this month, the latest offering joins IAmElemental's groundbreaking line of female action figures designed specifically for children.  The strong, healthy female figures invite girls and boys to develop their character by playing with “The Elements of Power.”  The company’s Series 1/Courage figures, modeled on Joan of Arc, were launched on Kickstarter to worldwide acclaim in 2014.  Series 2/Wisdom followed in 2016, with ancient Alexandrian STEM pioneer Hypatia as the muse. 

The time has come - the much-anticipated eighteenth film in the ever-expanding Marvel Cinematic Universe has arrived! Marvel Studios' BLACK PANTHER is now playing in theaters everywhere, and for kids and families looking to bring the Kingdom of Wakanda to life at home, there's no better destination than Disney Store and ShopDisney.com. In addition to a full range of Black Panther toys and apparel from licensees such as Hasbro and Our Universe, they also have some exclusive offerings inspired by the King-turned-Avenger. The crew over at Disney just sent a surprise package to Rock Father HQ that contained a few of them for review - here's some highlights...

Thursday, February 15 2018 12:19

#TFNY: New Games from Winning Moves USA hit NYC...

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Winning Moves Games USA is rolling into the North American International Toy Fair with some new games that will be introduced February 17-20, 2018 in New York City. Among the latest offerings is the RUBIK'S TOWER puzzle.  Like the original RUBIK'S CUBE, the RUBIK'S TOWER is an intriguing mechanical puzzle. Imagine two 2x2 Rubik's Cubes on top of one another that are able to rotate around a central axis and you've got the RUBIK'S TOWER.

Based on the famed series of books, Disney Junior's  Fancy Nancy follows the adventures of a girl who brings the fancy to everything from her advanced vocabulary to her creative, elaborate attire, and so much more. The stories, geared towards kids ages 2-5, have an underlying theme of self-expression, originality, and love of family, and today there's some big news! Not only have Alyson Hannigan and Rob Riggle signed-on to voice Nancy's parents, Claire and Doug Clancy alongside Mia Sinclair Jenness in the title role, now JAKKS Pacific shares a preview of their new line of toys, set to debut at the 115th North American International Toy Fair in New York this weekend.

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