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As someone who writes about toys often (both here at The Rock Father™ Magazine and also over at The Toy Insider), I see a lot of new stuff. With that, I've been digging ABC's THE TOY BOX, in which independent toy creators find themselves vying for the attention of the judges in hopes of being crowned champion. At the end of the 8-week series, the winning toy will be produced by Mattel and sold exclusively at Toys "R" Us. Check out a preview of the week five toys below...

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As someone who writes about toys often (both here at The Rock Father™ Magazine and also over at The Toy Insider), I see a lot of new stuff. With that, I've been digging ABC's THE TOY BOX, in which independent toy creators find themselves vying for the attention of the judges in hopes of being crowned champion. At the end of the 8-week series, the winning toy will be produced by Mattel and sold exclusively at Toys "R" Us. Check out a preview of the week five toys below...

Published in Movies, TV and More

As someone who writes about toys often (both here at The Rock Father™ Magazine and also over at The Toy Insider), I see a lot of new stuff. With that, I've been digging ABC's THE TOY BOX, in which independent toy creators find themselves vying for the attention of the judges in hopes of being crowned champion. At the end of the 8-week series, the winning toy will be produced by Mattel and sold exclusively at Toys "R" Us. Check out a preview of the week four toys below...

Published in Movies, TV and More

As someone who writes about toys often (both here at The Rock Father™ Magazine and also over at The Toy Insider), I see a lot of new stuff. It's also very common for toymakers to send me pitches either for feedback, or in hopes that I will review them or cover their crowdfunding efforts. Tonight marks the second time that something once pitched to me shows up on ABC's THE TOY BOX, with Emotiplush (emailed to me during a crowdfunding run in 2014) vying for the attention of the judges in hopes of being crowned champion. At the end of the 8-week series, the winning toy will be produced by Mattel and sold exclusively at Toys "R" Us. Check out all of the week three toys below...

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This special look at #TheToyBox is presented in collaboration with ABC and The Rock Father™.

Last week, ABC's newest unscripted series, THE TOY BOX, made it's debut, and I gave you the inside scoop (read it here). It's week two for the 8-week first season, and Friday night will see another round of hopeful toy inventors make their way in front of the mentors with hopes of making it into The Toy Box, and ultimately to the final round in which one lucky winner will see their toy produced by Mattel, and sold exclusively at Toys "R" Us. Since many of you loved The Toy Box in its premiere, ABC and The Rock Father™ are giving you a sneak-peek at this week's episode in this shared exclusive clip that's premiering on select site as part of the recent #ABCTVEvent and #Cars3Event. See the "Piñata Backpack Chase" and get the details on this weeks toys below!

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PJ Masks AmbassadorWhen PJ Masks made its debut on Disney Junior back in the Fall of 2015, everyone was caught off-guard not just by how popular it became, but how quickly it happened. Making up for a lack of PJ Masks merchandise last year, kids with Owlette, Catboy and Gekko on their lists this year have a lot to choose from... provided that the grownups (and Santa) can get their hands on some of 2016's most sought-after toys. Since sharing two PJ Masks features as part of my 2016 Holiday Wish Guide here and here, it's time for one more - the "Grand Finale," if you will. At the top of every PJ Masks fan's wish list are the Toys "R" Us Exclusive action figures, playsets and vehicles by Just Play... including my Toy Insider Parent Pick - the PJ Masks HQ. But that's not all! Just in-time for holiday giving, there's some new PJ Masks clothing available at Kohl's, including some ultra-comfy pajamas for girls and boys alike, and the new Super City Run PJ Masks App!

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