Quantcast

While all content on The Rock Father™ Magazine is editorially chosen, posts may contain affiliate links which may generate revenue for the site when a purchase is made.

Twitter Parties - How to Throw a Twitter Party & Why Your Company Should Have One!

Written by

Over the past several years, Twitter Parties, sometimes known as Twitter Chats, have been a fantastic way for brands and publishers to connect in real-time with consumers. As THE ROCK FATHER™, I have been serving as a host, co-host and panelist for Twitter Parties since 2012, and in that time I've had the honor of working with dozens of clients in building real relationships with thousands of current and potential customers - mostly parents. While Twitter Parties might not be as buzzworthy as they once were, in 2018 they're still a way to score millions of impressions and to get your message (potentially trending!) in front of a huge audience.

When done right, Twitter Parties are beneficial to both the sponsor and the participants by creating a fun and lively discussion that not only educates and informs, but most importantly, entertains.

Using a pre-determined #hashtag, a Twitter Party can be used to launch a new product, support a film or television series, get people excited about a specific location or event - the possibilities are limitless! Twitter Parties are generally coordinated by a host on behalf of a sponsor with a panel of 5-10 paid co-hosts. Together, we rally our collective audiences by promoting the coming party with pre-party articles, blogs and social posts. 

Participants will be asked to answer specific questions to win sponsor-provided prizes, all while helping to expose the brand messaging to their friends and followers as well. Winners will be chosen at random throughout the party, and the questions and brand messaging will be agreed-upon in advance with a script approved by the presenting sponsor.

The scale and scope of every party is unique based upon client needs. There is no "one-size-fits-all" approach, and I can help you put it all together as a formal host - or join an existing party as a co-host or panelist. Please contact me via email - This email address is being protected from spambots. You need JavaScript enabled to view it. - to discuss how we can work together!

THE ROCK FATHER™ has taken part in Twitter Parties covering a variety of categories including, but not limited to: toys, games, movies, television series, consumer products, tech, health & wellness, food & drink, retailers, automakers, and more. Select clients have included:

The Walt Disney Company, DreamWorks, 20th Century Fox, Life of Dad, The Toy Insider, Lionsgate, Marvel Studios, Hasbro, Mattel, JAKKS Pacific, Just Play Toys, GameStop, Sunny Days Entertainment, Jazwares, eOne, Best Buy, Walmart, Crayola, General Mills, Pampers, Huggies, Pop Secret, Stanley Tools, Beautyrest, Circle with Disney, DynaTrap, Metamucil, KD Interactive, Maisto, Vtech Toys, Applebees, Starbucks, Folgers, The J.M. Smucker Company, Canon USA, Ellio's Pizza, Pepto-Bismol, Frito-Lay, Snyders of Hanover, American Greetings, Buy Costumes, Music & Arts, Sears, Dove Men + Care and Kia Motors America.

Last modified on Monday, May 28 2018 22:42
James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

Learn more here

Connect with James on Facebook or Twitter.

www.facebook.com/therockfather