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The world is on Twitter, and thus the music is, too. On Friday, August 24, The Smashing Pumpkins will live-stream the entire Seattle date on their Shiny And Oh So Bright Tour via The Live Nation Concert series on Twitter. The band has been making their way across the country as part of their North American arena tour, produced by Live Nation. This is the first Smashing Pumpkins tour in nearly 20 years to feature founding members Billy Corgan, Jimmy Chamberlin, and James Iha. Longtime Smashing Pumpkins guitarist Jeff Schroeder, bassist Jack Bates, and keyboardist Katie Cole round out the lineup. 

Published in Music News

Ben and Holly's Little Kingdom has been delighting kids on Nick Jr. for quite some time now, becoming a favorite here at our house to the point where little Finley asked for a set of figures for her birthday this month. Now comes a chance for you to score some fun new toys as well, and it all happens this Friday, June 22, 2018 from 11am-12pm ET! You're invited to join The Toy Insider, eOne and The Rock Father™ for a fun-filled Twitter Party in which we'll be showing off all of the fun new Ben and Holly's Little Kingdom toys from Jazwares while giving YOU a chance to win! You must RSVP to play along! Check out the video below to learn more...

Over the past several years, Twitter Parties, sometimes known as Twitter Chats, have been a fantastic way for brands and publishers to connect in real-time with consumers. As THE ROCK FATHER™, I have been serving as a host, co-host and panelist for Twitter Parties since 2012, and in that time I've had the honor of working with dozens of clients in building real relationships with thousands of current and potential customers - mostly parents. While Twitter Parties might not be as buzzworthy as they once were, in 2018 they're still a way to score millions of impressions and to get your message (potentially trending!) in front of a huge audience.

When done right, Twitter Parties are beneficial to both the sponsor and the participants by creating a fun and lively discussion that not only educates and informs, but most importantly, entertains.

Using a pre-determined #hashtag, a Twitter Party can be used to launch a new product, support a film or television series, get people excited about a specific location or event - the possibilities are limitless! Twitter Parties are generally coordinated by a host on behalf of a sponsor with a panel of 5-10 paid co-hosts. Together, we rally our collective audiences by promoting the coming party with pre-party articles, blogs and social posts. 

Participants will be asked to answer specific questions to win sponsor-provided prizes, all while helping to expose the brand messaging to their friends and followers as well. Winners will be chosen at random throughout the party, and the questions and brand messaging will be agreed-upon in advance with a script approved by the presenting sponsor.

The scale and scope of every party is unique based upon client needs. There is no "one-size-fits-all" approach, and I can help you put it all together as a formal host - or join an existing party as a co-host or panelist. Please contact me via email - This email address is being protected from spambots. You need JavaScript enabled to view it. - to discuss how we can work together!

THE ROCK FATHER™ has taken part in Twitter Parties covering a variety of categories including, but not limited to: toys, games, movies, television series, consumer products, tech, health & wellness, food & drink, retailers, automakers, and more. Select clients have included:

The Walt Disney Company, DreamWorks, 20th Century Fox, Life of Dad, The Toy Insider, Lionsgate, Marvel Studios, Hasbro, Mattel, JAKKS Pacific, Just Play Toys, GameStop, Sunny Days Entertainment, Jazwares, eOne, Best Buy, Walmart, Crayola, General Mills, Pampers, Huggies, Pop Secret, Stanley Tools, Beautyrest, Circle with Disney, DynaTrap, Metamucil, KD Interactive, Maisto, Vtech Toys, Applebees, Starbucks, Folgers, The J.M. Smucker Company, Canon USA, Ellio's Pizza, Pepto-Bismol, Frito-Lay, Snyders of Hanover, American Greetings, Buy Costumes, Music & Arts, Sears, Dove Men + Care and Kia Motors America.

Published in Static Pages

Updated 10/23/17 - We're in day four of the #TwitterLocked situation, with more and more users coming forward with similar tales...

Original Story: It began on Friday, October 20th - hot on the heels of an announcement that Twitter had unveiled a new timeline for its efforts to combat online trolls, bots and stifle abuse on their platform. Unsuspecting users - potentially thousands of them - woke up to find their accounts locked out for "exhibiting automated behavior that violates the twitter rules." After resetting via a code on the app, they would immediately be locked out again, at which time twitter would make an automated phone call to provide another code. Once the account was unlocked, users reported losing some of their followers, but more concerning - they had lost the complete list of who they were following... a complete reset to zero. Most of the users affected did not appear to be breaking any rules, nor were they posting any offensive materials. Many of those who found their accounts locked were bloggers and members of the media. I know about this first-hand, as I was one of them.

Published in Tech

The Rock Father™ is a writer for The Toy Insider Parent Advisory Board and the Netflix #StreamTeam

This Friday, July 7, 2017, join The Toy Insider for the #SpiritRidingFree Twitter Party! This will be your first chance to check out and WIN toys based on the Netflix Original Series SPIRIT RIDING FREE, which recently made its debut from the folks at DreamWorks Television Animation. Join us for an hour full of fun, trivia, and giveaways from 11 a.m.-12 p.m. EST! RSVP to participate.

There was this issue about a week and a half ago... you might've heard about it here on The Rock Father, or on The Good Men Project... or on The Huffington Post... or even from Willie Geist over at The Today Show. It was a problem with a tweet, and if it hadn't been for The Onion having a twitter problem of their own just a few days prior, the folks at PLAYSKOOL might've found themselves the "bigger" twitter scandal of the week. But as I said before, it really wasn't that big a deal.

Published in James' Journal
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