The colossal failure in children's retailing known as WONDER! just made headlines again. The should've-been-awesome but totally mismanaged and underfunded superstore in Deerfield, Illinois was the subject of a lengthy feature here on The Rock Father, but abruptly closed without warning just eight days later. Now, after sitting dormant for the past three months, the store is holding a 'Final Liquidation' starting tomorrow, May 29th and ending June 2nd. Sadly, even the liquidation sounds shifty.
''Ever get the feeling that you've been cheated?'' - John Lydon, SEX PISTOLS
On February 15, 2012 - a mere eight days ago - I posted my review of WONDER!, a 135,000 sq ft. children's mega-store in Deerfield, Illinois. In short, my family and I loved the store - er, the ''experience'' as it was more than pure retail - but the business side of me had some serious questions regarding the operation. Here's what I wrote in the closing portion of my lengthy report...
Note: Just five days after posting this article, WONDER! abruptly closed without warning. Read my follow-up post here.
Last Monday, after a family trip to the Doctor for an ultrasound (which revealed our forthcoming ''new release'' to be a girl), my wife and daughter and I made a stop in Deerfield, Illinois to check out WONDER! - an ambitious new shopping destination geared toward children and families. While shopping might be the initial draw, it's the entertainment and service aspects of the store where WONDER! really goes above and beyond what one would expect in a children's retail emporium.