Gas prices can turn a routine fuel stop into a budget punch. Hardee’s wants to soften the hit with breakfast.
The quick-service restaurant chain launched its Running on Full campaign, offering My Rewards members a free breakfast biscuit when their gas tank starts running low. From June 18 through July 2, guests can submit a photo of their fuel gauge at or below a quarter tank through Hardee’s Running on Full website. Once verified, eligible members will receive an offer for a complimentary Sausage Egg & Cheese Biscuit or Bacon Egg & Cheese Biscuit in the Hardee’s app. Guests have until Oct. 31 to redeem it.
“With gas prices putting pressure on budgets everywhere, our customers are looking for ways to ease the financial burden,” says Sarah Breymaier, Vice President of Brand Marketing at Hardee’s. “We want to make sure our guests are feeling full at breakfast, the fuel that actually powers you. This offer is our way of making sure our customers stay fueled even when their vehicles’ tanks may be running low.”
The Bacon Egg & Cheese Biscuit stacks cherrywood-smoked bacon, egg, and American cheese on a Made-from-Scratch Biscuit. The Sausage Egg & Cheese Biscuit swaps in a grilled sausage patty for a heartier start.
Pump prices may be painful, but Hardee’s found a way to turn a near-empty tank into a full breakfast. Now, why do I want to watch Days of Thunder while scarfing down some biscuits?
