Tuesday, October 13 2015 18:53

Are the DINO-RIDERS Really Headed for The Big Screen?

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There's a rumor setting the 'net on fire right now that may have some truth to it, if only because it was rumored at least once before... and now the time could be right. Film industry site The Tracking Board is reporting that Mattel is moving ahead with plans for a live-action film based on their 1988 DINO-RIDERS toys. According to Tracking Board, DINO-RIDERS is in development, with Alissa Phillips (MONEYBALL) and Stephen L’Heureux (SIN CITY: A DAME TO KILL FOR) producing for Solipsist Films. The basic gist of the original toys and animated series was about a war (a la TRANSFORMERS) between various factions of DINO-RIDERS - humans that came to Earth from other planets and turned Dinosaurs into sci-fi, weapon-wearing prehistoric warriors. 

The last time I'd heard rumblings of a DINO-RIDERS movie was around the same time that Mattel rival Hasbro reactivated their M.A.S.K. trademarks and talk of that 80s revival came along. 

Funny enough, the first time anyone mentioned it (without concrete proof) was last year when Disney-Pixar's TOY STORY THAT TIME FORGOT made its debut on ABC... and within that Holiday animated special were a race of Battlesaurs. These technologically-advanced reptilians came face-to-face with Woody and Buzz, even outfitting Trixie and Rex with high-tech weapons. What's interesting here is that in real-life, there were toys made for TOY STORY THAT TIME FORGOT - a toy line that included many of the previously-fictional Battlesaurs. The company that made them? Mattel. Coincidentally, TOY STORY THAT TIME FORGOT hits Blu-ray and DVD next month...

With how big JURASSIC WORLD was this year, could Mattel have used the TOY STORY Battlesaurs as a back-door pilot to gauge interest in a DINO-RIDERS rebirth? After all, DINO-RIDERS were mentioned for a possible toy comeback during Matty Collector's MASTERS OF THE UNIVERSE Panel at SDCC this past July. Stay tuned...

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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