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PEANUTS Worldwide Brand AmbassadorI can remember a few occasions as a kid where I participated with Trick-or-Treat for UNICEF back in the 80s, but truth be told, I haven't seen those iconic orange boxes hitting the streets here locally in quite awhile. Hopefully, that will change this year,  as the iconic Trick-or-Treat for UNICEF campaign is celebrating its 65th anniversary by joining forces with another American classic: PEANUTS, which also turns 65 this Fall.  Blue Sky Studios' THE PEANUTS MOVIE will team up with Trick-or-Treat for UNICEF to encourage children to raise funds for UNICEF’s lifesaving programs. The original Kids Helping Kids® campaign—is one of the longest-running youth volunteer initiatives in America that encourages children to go door-to-door on Halloween and collect coins in support of UNICEF’s work. Since 1950, Trick-or-Treat for UNICEF has raised more than $175 million for UNICEF to provide children around the world with medicine, nutrition, clean water, emergency relief and education.

An Urgent Message from Rock Father HQ: Attention Large Corporations - I Do Not Wish to Take Your Surveys.

There's a real problem with "customer service" these days, and it has nothing to do with the actual service, nor the persons providing said service to the public. The problem comes after the customer has already paid for said service or goods, the moment an obligation is placed in front of the customer with enticement in the form of a potential prize, or... a guilt trip. "At the bottom of your receipt you'll find website to take our survey to tell us how we did for a chance to win..." says the usually underpaid, overworked individual tasked with circling said url to make sure that the customer takes full note and hopefully logs a few clicks to their company website. Thing is, I don't want to take your survey, and frankly, I'm tired of being asked. If your true goal is to provide "World Class" customer service, you can start with incentivizing your employees, associates, team members, grunts, stormtroopers or otherwise frontline workers in some way other than placing a task request upon the very people who pay for the existence of your entire operation. Even worse? A follow-up about said survey.

Over the past five years or so, I've written at length about my wife and I sharing our love of STAR WARS with our girls, "The Rock Daughters." I've at times called it "Teaching The Force The Rock Father Way," but no matter what it's called, our family finds new ways to "Share the Force" each and every day. With J.J. Abrams' STAR WARS: THE FORCE AWAKENS headed for cinemas on December 18th, generations will Share the Force together - and if STAR WARS Day (May 4th) was the kick-off, we can officially deem that the action is approaching hyperspace as we head toward #ForceFriday - the day that new STAR WARS toys and merchandise will begin hitting retailers Nationwide. You've seen my daily Force Friday Countdown here on the site, but now things are getting serious. My friends at Target are opening 207 stores at midnight on September 4th, and all of their locations will have special #ShareTheForce events on Saturday, September 5th, where families will find special giveaways, photo ops, activities and more. But don't wait until then to Share the Force - you can do it now... like The Rock Father before you...

Friday, August 07 2015 10:30

Sixteen Years Ago... Six Years Ago... Today

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Six years ago today, Adalyn Monet entered the world - my wife and I becoming parents for the first time... on our 10th Wedding Anniversary. Sixteen years ago today, Jen and I were married in an open air ceremony that came after a two-year engagement (one that happened after just three months of dating). I say this every year, but I'd love to know what the odds are of becoming a first-time parent on the exact date of your wedding anniversary. I'm betting that the only droid that could give me an accurate number is C-3PO. It's hard to keep saying something new each year, but I always feel it important to honor this day - a dual celebration of my wife and first daughter. I don't know if I'd have ever predicted being a parent the first time - much less following-up with an excellent sequel three years later (Finley Renoir). These girls are the reason why I became "The Rock Father," and I love them more than words on this site could ever represent.

Peanuts Brand AmbassadorRecently, I was asked a relatively straightforward question: "Why do you love Snoopy?" Thing is, my affection for Snoopy and the entire PEANUTS gang is a multi-layered affair that dates back to the late 1970s, thus placing me in 2015 as a sort of "keeper of the torch" - tasked with helping new generations know and appreciate the creations of Charles M. Schulz. That all starts here at home with The Rock Daughters™, and that's why I took a gig as a PEANUTS Brand Ambassador this year. With the November release of THE PEANUTS MOVIE fast-approaching (get tix via Fandango), we may be about to turn the corner, but Snoopy and his friends don't seem as prominent as they were for me growing up - and I'd like to change that. I'm old-school, and that means that I get goosebumps when I hear the five-second bumper that indicated "A CBS SPECIAL PRESENTATION," which was usually code for "Charlie Brown's (insert holiday here) is coming on!" Like many, it was the holiday specials that really hooked me, but it was something else that really made an impact on my impressionable young mind... possibly 1977's most important film that wasn't called STAR WARS.

When I became "The Rock Father" upon the birth of our first daughter back in 2009, I had no idea that being a parent and launching what would evolve into THE ROCK FATHER™ Magazine would actually be the catalyst to pull me back into - and keep me in - a realm that I'd had some adventures in before: the world of movies and television. It's where I belong, and completely weird how things go full-circle. My first gig as an entertainment writer was way back in 1992 (23 years!), and even through countless reinventions and "past lives," I've been covering press junkets for a very long time. But when I first paid a visit to Los Angeles, in what truly does seem like "a lifetime ago," I was there as many, if not most, are - as a screenwriter and actor. Those pre-parenting adventures - speeding down the Sunset Strip in my dear, departed friend's Cadillac while blasting MOTLEY CRUE (seemed appropriate at the time)... singing Sinatra while doing karaoke in Burbank (and subsequently jumping off the stage)... and taking fruitless studio meetings (for what eventually became a comic instead of a film)... all somehow led here - to my life as a "grownup." Pop Culture is my passion, and thanks to a few folks like my friends at The Walt Disney Disney Company, I'm fortunate to be able to head back to Los Angeles a few times a year to cover and bring back news and features on some of the coolest projects out there. This week, I'm goin' back to Cali again, and at the center of the adventure is MARVEL's ANT-MAN, and that's just the start...

THE ROCK FATHER is participating in The Every day, care™ Project from Whirlpool® as part of a sponsored campaign for Socialstars. #EveryDayCare

I think it was last year that I said it (being nearly six years into parenting, things blur together), but I’d referred to the mid-year months as our “first true summer break.” Thing is, it’s not really a “break” at all. Gone are the true three-month runs of warm weather adventure that my wife and I knew as children - the ones filled with days that seemed to last forever. My first “back-to-school” pitches were hitting my office before June 1st, and the reality of the matter is that with kindergarten ending in June and the kids back at it in August, the summer is a blip, and a busy one at that.

InGen Technologies LogoSince being acquired by Masrani Global back in 1998, my friends at InGen Technologies have taken their pioneering research in the world of genetic research and cloning to new heights that have led to genuine, real-world applications. Answering the age old question of "which came first, the chicken or the egg?" (Answer: The egg came first), their team has been able to focus on creating a world of tomorrow, today. After making off-hand jokes about it for many years, the possibility of creating a high-quality clone of myself is finally a reality, which means that more work could be completed here at Rock Father HQ, leading to more time with my family, higher income levels, and the ability to truly be in two places at once... or three, four, five and beyond.

It's nearing midnight, and I'm sitting here in my office at Rock Father HQ with tears in my eyes. No, I'm not crying, but the eyes are definitely misty with happy tears as I type these words and assess my current surroundings. A Hasbro STAR WARS Millenium Falcon sits a few feet away, flanked by a trio of Fisher-Price Little People riding horses. They look as if they're about to board the ship, while LEGO Spider-man is about to speed by on some sort of motorcycle - a deeper look revealing that he's being chased by LEGO Batman on a Jet Ski. Nearby, a variety of Disney Princesses hold court, while an overturned Step2 stool sits near the girls' art desk, on top of which lies remnants of a few in-progress masterpieces from earlier today. In front of me, three empty cans of Diet Mountain Dew, an almost-empty Coke Zero, project notes scribbled on white paper, and a pile of CDs and DVDs that will probably never be reviewed thanks to the increasingly mythical element known as "time" (or lack thereof). It's nights like this that I realize that each day brings our family closer to the end of these "happy messes," and I don't like it. Kids grow up, and even though ours are technically still little, the reminders are like jabs in the gut. Tonight, The Tooth Fairy will be paying our oldest a visit for the first time, and that's something that I've dreaded.

THE ROCK FATHER is participating in The Every day, care™ Project from Whirlpool® as part of a sponsored campaign for Socialstars.#EveryDayCare

Funny thing happened when I looked at a school calendar on the fridge earlier this month while the whole family was gathered around the table for dinner… I realized that we have an official “Spring Break” now. While Spring Break has always been there, it’s a new thing for us since Addie is in kindergarten. This is the first year of “big girl school,” so it seemed like the concept just crept up on me with no real fanfare. Since I work from home and still have Little Finn here as well, I think we should celebrate by doing something… I’m just not sure what.

Three years ago, I celebrated one-year tobacco-free with a journal entry about my personal journey. Then, in 2013, I posted again, celebrating the two-year anniversary of coming clean (cigarettes are a drug), followed by another post in 2014 documenting year three, and how I couldn't get Philip Morris/Altria to leave me alone (they since have, but only after I threatened legal action).  Today I am posting once again, as it's the four-year anniversary of kicking the habit. As I've done previously, I am re-posting much of my original entry here on THE ROCK FATHER, along with a few alterations and timely updates. Philip Morris/Altria and R.J Reynolds: The targets on the backs of your companies and leadership have grown...

March 14, 2011 is the day that I officially quit smoking. At some point on the night of March 13, I quietly took the last puff of the last cigarette in the last pack that I ever owned. Upon telling my wife that I was officially ''done,'' she took it upon herself to clean-up some of the ''smoker's mess'' that I'd created. The ashtrays of both cars were scoured. The sand-filled flowerpots that I'd strategically placed on my front porch and near my gardening shed were disposed of, along with a ton of stray butts that had made their way into the surrounding landscape over the winter months. The cleansing had begun.

We all know that little kids can be little "Hell-raisers" on occasion, but somewhere there's a place where all of those children can "just be kids" - no matter which home or horror movie they might spawn from. Happy Dreams Daycare is the setting for this 2013 short from CollegeHumor that just landed here at Rock Father HQ. New to me, perhaps not to you, but I'm sharing it anyway. After all, who knew that Damien from THE OMEN, those little cuties from John Carpenter's VILLAGE OF THE DAMNED and Stephen King's CHILDREN OF THE CORN, Samara from THE RING and Regan from THE EXORCIST where such big fans of the Necronomicon at story time?

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