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The Toy Book — The Leading Toy Industry Magazine
The Rock Father Magazine

  • Mattel’s Hot Wheels Legends Tour Schedules a Joint Virtual Stop for the U.S., UK

    Oct 19, 2020

    Mattel’s Hot Wheels Legends Tour Schedules a Joint Virtual Stop for the U.S., UK This weekend, Hot Wheels fans and automotive enthusiasts in the UK can get in on the Hot Wheels Legends Tour for the first time ever. On Saturday, Oct. 24, a special U.S./UK joint virtual stop will take place as Mattel continues its search for the next real-life vehicle to be immortalized as a 1:64-scale die-cast […]

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  • Thin Air Brands Again Named to Inc. 5000 List

    Oct 19, 2020

    Thin Air Brands Again Named to Inc. 5000 List Colorado-based Thin Air Brands is on the Inc. 5000 List for the second year in a row. The company behind Pea Pod Babies and Nature Bound Toys ranks 1,970 on Inc. magazine’s annual list of the 5,000 fastest-growing companies in America. “This recognition really means something to me,” says CEO Mike Searls. “Our company is […]

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  • Schleich USA Brings Canadian Operations In-House

    Oct 19, 2020

    Schleich USA Brings Canadian Operations In-House Beginning Jan. 1, Schleich USA will service Canadian customers directly from its North American warehouse in Charlotte, North Carolina. For the past two years, Canadian customers have been served by Everest Toys, which will continue shipping orders through the end of the year including all of Schleich’s 2020 products and holiday drivers. “Schleich is a […]

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  • TOMY International Acquires Fat Brain Toys

    Oct 19, 2020

    TOMY International Acquires Fat Brain Toys Illinois-based TOMY International Inc., the subsidiary of TOMY Co. Ltd., acquired Nebraska-based Fat Brain Holdings LLC. In recent years, Fat Brain Toys has gained acclaim for its expansive line of toys and games that are sold at retailers around the world and through its direct-to-consumer platform. “We are delighted to welcome Fat Brain to the […]

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  • Jeff Garb Joins Diverse Marketing as Northeast Regional Sales Manager

    Oct 19, 2020

    Jeff Garb Joins Diverse Marketing as Northeast Regional Sales Manager Diverse Marketing is expanding its reach by adding seasoned sales vet Jeff Garb as its northeast regional sales manager. For more than 30 years, Garb led his own company — Jeff Garb & Associates — gaining acclaim for servicing the toy and gift industries throughout New England and the Mid-Atlantic States. With a team of […]

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  • U.S. Retail Sales Spike in September Marking Four Months of Growth

    Oct 16, 2020

    U.S. Retail Sales Spike in September Marking Four Months of Growth There is good news at retail as the holiday shopping season gets underway. According to the National Retail Federation (NRF), U.S. retail sales are on the upswing with four consecutive months of growth. While their tracking methodology differs, both the NRF and the U.S. Census Bureau reported accelerated gains in September. Following record drops in […]

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  • Snoopy, Clifford The Big Red Dog Join Dynacraft Ride-on Lineup

    Oct 16, 2020

    Snoopy, Clifford The Big Red Dog Join Dynacraft Ride-on Lineup A pair of famous canines have joined the plush wheeled goods lineup from Dynacraft. Universal Branding & Media brokered deals with Peanuts Worldwide and Scholastic for Snoopy and Clifford The Big Red Dog to be reimagined as new ride-on toys from Dynacraft. “Clifford and Snoopy resonate with adults and children of all ages therefore they […]

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  • ZURU Unleashes OOSH Hairy Slime for Halloween and Beyond

    Oct 15, 2020

    ZURU Unleashes OOSH Hairy Slime for Halloween and Beyond Just in time for Halloween, ZURU is unleashing a fresh batch of slime that’s squishy, fuzzy, and mega-stretchy while packed with all kinds of creepy critters. Designed for kids ages 4 and up, ZURU’s patent-pending OOSH Hairy Slime appears in the Toy Insider’s 15th annual Holiday Gift Guide as a hot holiday pick for kids […]

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  • Spin Master’s ‘PAW Patrol: The Movie’ Scores an All-Star Cast

    Oct 15, 2020

    Spin Master’s ‘PAW Patrol: The Movie’ Scores an All-Star Cast Spin Master Corp., Nickelodeon Movies, and Paramount Pictures have assembled an all-star lineup of voice talent for next year’s PAW Patrol: The Movie. Animation vet Cal Brunker (Nut Job 2: Nutty By Nature, Escape From Planet Earth) is directing the film, which is currently in production with all cast and creatives collaborating remotely. The cast […]

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  • From Pop to Play: Pop Culture Merch Makers Are Breaking Into Kids’ Toys

    Oct 15, 2020

    From Pop to Play: Pop Culture Merch Makers Are Breaking Into Kids’ Toys After successfully breaking into the collectibles space — a product category focused on fan conventions, licensing deals, and limited-edition action figures — some pop culture-focused companies are expanding their offerings beyond collectibles made for teens and adults and into the toy aisle. This year alone, manufacturers including Funko, The Loyal Subjects (TLS), and Boss Fight […]

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  • How to Prepare Your Home for Cozy Fall Weather

    How to Prepare Your Home for Cozy Fall Weather

    The leaves on the trees are finally changing and that means one thing: fall is here. Grab yourself a pumpkin spice latte and say hello to all things sugar, spice, and of course, everything nice.

    With an autumn scented candle wafting through your home, you can tackle anything, including preparing your home for the fall season. Here are some tips to create the coziest atmosphere for your home this fall.

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  • 3 Ways Working Dads can Spend More Time with Their Kids

    3 Ways Working Dads can Spend More Time with Their Kids

    Being a dad is one of the greatest jobs in the world. Unfortunately, being a dad doesn't pay the bills. If you're a busy working dad and you want to spend more time with your kids, you're not alone! Here are a few great activities you can do with your kids, even as a busy working dad.

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  • Dad 101: Important Considerations to Make When Buying a Family Car

    Dad 101: Important Considerations to Make When Buying a Family Car

    Buying a car can be a very exciting time for you, especially when you're starting a new family. Even though the thought of a new car is exciting, there are still things you want to consider when making such an investment. If you've never bought a car before or just want to make sure you make the right choice for your new family, consider these simple but helpful tips.

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  • Building an In-Law Suite: What to Keep in Mind When Adding a Space For Mom and Dad

    Building an In-Law Suite: What to Keep in Mind When Adding a Space For Mom and Dad

    Last year, we took a look at a booming trend in multigenerational living: the in-law suite. Now, with more families staying home than ever and many sharing concerns about the health of older Americans, it's no wonder that families are getting creative when it comes to expanding the possibilities for the extended family. Hence, we're serving up some thoughts on building an in-law suite, 2020 style!

    Although 90% of seniors say they'd want to remain in their own homes as

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  • COVID-19 Cybersecurity: Tech Tips to Keep Your Information Safe

    COVID-19 Cybersecurity: Tech Tips to Keep Your Information Safe

    In our digitally-driven world, we rely on the internet for just about everything. But while technology provides us with a lot of conveniences, it also makes it easier for our personal information to fall into the wrong hands. And during a pandemic, those events can become even more damaging—and are also proving to be even more commonplace.

    Whether you're continuing to work from home for the foreseeable future or you want to bolster protection for your small business, cybersecurity is

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  • How to Choose the Right Vehicle For Your Road Trip

    How to Choose the Right Vehicle For Your Road Trip

    As the summertime looms, the urge to get out and explore the world is growing. Many of us abhor staying in one place; we'd rather look toward the next great adventure away from our houses. When going on vacation, there are several different modes of transportation to consider. Flying on a plane still remains the most popular but many enjoy going by boat or even train.

    However, many travelers enjoy loading up their vehicles and heading out on the open

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  • 3 Tech Gadgets That Could Help You Identify COVID-19 Symptoms

    3 Tech Gadgets That Could Help You Identify COVID-19 Symptoms

    Hopefully, life returns to normal soon, but no one really knows when that will be. It could be a few weeks, it could be a few months, and it could be much, much longer. It's important to focus on your health and your family's health throughout these wild times -- and technology is playing a major part.

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  • Static-X, Dope Gear Stolen from L.A. Warehouse

    Static-X, Dope Gear Stolen from L.A. Warehouse

    Nearly $200,000 worth of musical gear and touring equipment has been stolen from a warehouse space shared by STATIC-X and DOPE.

    The bands, which are currently on touring hiatus due to the spread of coronavirus and the COVID-19 pandemic, filed a report with the Los Angeles Police Department, which advised the bands to take the story public in hopes of raising awareness and potentially gaining leads on the whereabouts of the stolen gear.

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