Harley-Davidson is bringing more of its muscle back home.
The company revealed plans to return North American production of its Revolution Max platform to the U.S. as part of its Back to the Bricks strategy. The move will bring machining, powertrain assembly, painting, and final vehicle assembly work back to Harley-Davidson facilities in York, Pennsylvania, and Wisconsin.
The production shift covers Revolution Max-powered models, including the Pan America, Sportster S, and Nightster. Harley-Davidson expects the transition to be completed ahead of Model Year 2028 production in 2027. The company also expects to build more than 100,000 motorcycles at its York facility in 2027.
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“For more than a century, Harley-Davidson has invested in American manufacturing, skilled workers, and the communities that build our motorcycles,” the company said in a statement. “Today, we’re proud to announce another step forward by bringing production of the Revolution Max platform for North America — including Pan America, Sportster S, and Nightster models — back to the United States.”
Harley-Davidson cited changes to U.S. trade policy and shifts in the global trade environment as factors that helped create new opportunities to invest in domestic manufacturing. The company said the decision had been months in the making under CEO Artie Starrs.
Bill Davidson, Vice President, Special Advisor to the CEO and Global Brand Ambassador, framed the move as a return to Harley’s core identity.
“My family has spent generations working in this company, and I’ve seen firsthand the pride, craftsmanship, and hard work that go into building Harley-Davidson motorcycles in America. My father, Willie, my sister, Karen, and I are incredibly excited about what’s happening at Harley-Davidson,” Davidson said. “Bringing this work back home is another important step in getting back to the bricks, investing in American manufacturing, and building on the values that have made Harley-Davidson one of the most iconic brands in the world.”
For a brand built on American roads, American steel, and American rebellion, the message is clear: Harley-Davidson is leaning hard into homegrown horsepower.
