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The Toy Book — The Leading Toy Industry Magazine
The Rock Father Magazine

  • Spielwarenmesse 2021 Postponed to Summer

    Sep 29, 2020

    Spielwarenmesse 2021 Postponed to Summer Spielwarenmesse 2021, which would have taken place from Jan. 27-31, has been postponed to the summer due to the ongoing COVID-19 pandemic. The international toy show, one of the first to kick off toy fair season, has been called off due to rising coronavirus infection rates worldwide and further restrictions on travel, which would have […]

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  • Talkin’ Toys: RetevisToys’ Specialization in Walkie Talkies Is a Perfect Pair

    Sep 29, 2020

    Talkin’ Toys: RetevisToys’ Specialization in Walkie Talkies Is a Perfect Pair The Toy Book caught up with RetevisToys‘ CEO Weidong Shen about the company’s growth, its distribution strategy, and what’s new for the year. Toy Book: What kind of growth has RetevisToys seen since its inception in 2008? Weidong Shen: Mainly in the U.S. and European markets, we consistently sell up to 1 million pairs of […]

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  • Wild Republic Gives Back Through Promise to the People Initiative

    Sep 28, 2020

    Wild Republic Gives Back Through Promise to the People Initiative The initiative comes with new products that help kids during the pandemic.

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  • Amazon Prime Day Confirmed as Two-Day October Event

    Sep 28, 2020

    Amazon Prime Day Confirmed as Two-Day October Event Following months of rumors, Amazon confirmed the return of its annual Prime Day event. Prime Day 2020 will be a two-day shopping event held Oct. 13 and 14 with holiday season deals across multiple categories, including toys and games.  In the ramp-up to the main event, Amazon has launched a variety of Early Prime Day […]

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  • Writers Gear Up for Mattel’s ‘Hot Wheels’ Movie

    Sep 25, 2020

    Writers Gear Up for Mattel’s ‘Hot Wheels’ Movie   It’s been nearly 20 years since plans for a big-screen Hot Wheels movie were first announced, and now it looks like the wheels are really turning. Following last year’s news that Mattel Films had partnered with Warner Bros. to bring the high-octane adventure to theaters, The Hollywood Reporter (THR) says that the project has […]

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  • Hasbro Unveils Mandalorian HasLab Crowdsourcing Project

    Sep 25, 2020

    Hasbro Unveils Mandalorian HasLab Crowdsourcing Project More than two years after launching its HasLab crowdsourcing platform, Hasbro Pulse is bringing Star Wars back into the fold. At the first-ever Hasbro PulseCon, members of the Hasbro Star Wars design team unveiled plans to create one of the biggest Star Wars vehicles ever released: the Razor Crest. Based on the ship piloted by […]

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  • Jazwares’ AEW Unrivaled Collection Blasts Into Walmart

    Sep 25, 2020

    Jazwares’ AEW Unrivaled Collection Blasts Into Walmart From the turnbuckle to the toy aisle, Jazwares‘ All Elite Wrestling (AEW) Unrivaled Collection has arrived. The initial wave features the lineup that launched the league including Fozzy frontman and former AEW World Champion Chris Jericho and Elite members Cody, Brandi Rhodes, Kenny Omega, and The Young Bucks (Matt and Nick Jackson). Each figure includes […]

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  • MGA Entertainment Adopts New Rescue Tales Line

    Sep 25, 2020

    MGA Entertainment Adopts New Rescue Tales Line Kids can bring home their own furry friend.

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  • Epic Games Acquires ‘Kidtech’ Platform SuperAwesome

    Sep 25, 2020

    Epic Games Acquires ‘Kidtech’ Platform SuperAwesome In the midst of its fight with Apple, which recently spawned an alliance with Spotify and others as the Coalition for App Fairness, Epic Games bought itself a tech company. The maker of Fortnite acquired SuperAwesome, one of the leading companies operating in the growing “kidtech” market. SuperAwesome develops tools that are used to create […]

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  • Schleich Invites Kids to Get Creative with Times Square Billboard Contest

    Sep 24, 2020

    Schleich Invites Kids to Get Creative with Times Square Billboard Contest Few things go together like New York City and the Holiday Season. Schleich is celebrating both — and its big 85th anniversary — with the Your Imagination Up in Lights Contest, which will show off some kids’ creations in the heart of Times Square this December. Between today and Oct. 11, kids can submit a […]

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  • How to Prepare Your Home for Cozy Fall Weather

    How to Prepare Your Home for Cozy Fall Weather

    The leaves on the trees are finally changing and that means one thing: fall is here. Grab yourself a pumpkin spice latte and say hello to all things sugar, spice, and of course, everything nice.

    With an autumn scented candle wafting through your home, you can tackle anything, including preparing your home for the fall season. Here are some tips to create the coziest atmosphere for your home this fall.

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  • 3 Ways Working Dads can Spend More Time with Their Kids

    3 Ways Working Dads can Spend More Time with Their Kids

    Being a dad is one of the greatest jobs in the world. Unfortunately, being a dad doesn't pay the bills. If you're a busy working dad and you want to spend more time with your kids, you're not alone! Here are a few great activities you can do with your kids, even as a busy working dad.

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  • Dad 101: Important Considerations to Make When Buying a Family Car

    Dad 101: Important Considerations to Make When Buying a Family Car

    Buying a car can be a very exciting time for you, especially when you're starting a new family. Even though the thought of a new car is exciting, there are still things you want to consider when making such an investment. If you've never bought a car before or just want to make sure you make the right choice for your new family, consider these simple but helpful tips.

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  • Building an In-Law Suite: What to Keep in Mind When Adding a Space For Mom and Dad

    Building an In-Law Suite: What to Keep in Mind When Adding a Space For Mom and Dad

    Last year, we took a look at a booming trend in multigenerational living: the in-law suite. Now, with more families staying home than ever and many sharing concerns about the health of older Americans, it's no wonder that families are getting creative when it comes to expanding the possibilities for the extended family. Hence, we're serving up some thoughts on building an in-law suite, 2020 style!

    Although 90% of seniors say they'd want to remain in their own homes as

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  • COVID-19 Cybersecurity: Tech Tips to Keep Your Information Safe

    COVID-19 Cybersecurity: Tech Tips to Keep Your Information Safe

    In our digitally-driven world, we rely on the internet for just about everything. But while technology provides us with a lot of conveniences, it also makes it easier for our personal information to fall into the wrong hands. And during a pandemic, those events can become even more damaging—and are also proving to be even more commonplace.

    Whether you're continuing to work from home for the foreseeable future or you want to bolster protection for your small business, cybersecurity is

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  • How to Choose the Right Vehicle For Your Road Trip

    How to Choose the Right Vehicle For Your Road Trip

    As the summertime looms, the urge to get out and explore the world is growing. Many of us abhor staying in one place; we'd rather look toward the next great adventure away from our houses. When going on vacation, there are several different modes of transportation to consider. Flying on a plane still remains the most popular but many enjoy going by boat or even train.

    However, many travelers enjoy loading up their vehicles and heading out on the open

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  • 3 Tech Gadgets That Could Help You Identify COVID-19 Symptoms

    3 Tech Gadgets That Could Help You Identify COVID-19 Symptoms

    Hopefully, life returns to normal soon, but no one really knows when that will be. It could be a few weeks, it could be a few months, and it could be much, much longer. It's important to focus on your health and your family's health throughout these wild times -- and technology is playing a major part.

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  • Static-X, Dope Gear Stolen from L.A. Warehouse

    Static-X, Dope Gear Stolen from L.A. Warehouse

    Nearly $200,000 worth of musical gear and touring equipment has been stolen from a warehouse space shared by STATIC-X and DOPE.

    The bands, which are currently on touring hiatus due to the spread of coronavirus and the COVID-19 pandemic, filed a report with the Los Angeles Police Department, which advised the bands to take the story public in hopes of raising awareness and potentially gaining leads on the whereabouts of the stolen gear.

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