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The Toy Book — The Leading Toy Industry Magazine
The Rock Father Magazine

  • Kids Can Mask-Up with Llama Llama

    Jul 8, 2020

    Kids Can Mask-Up with Llama Llama The facewear category is one of this year’s most unexpected new product channels and it continues to grow with new licensed products added to the mix. Starting today, cloth masks featuring characters from the bestselling book franchise and Netflix preschool series, Llama Llama are available exclusively through MaskClub. The masks were made possible under a […]

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  • Le Toy Van Opens All-New U.S. Webstore for Heirloom-Quality Wooden Toys

    Jul 8, 2020

    Le Toy Van Opens All-New U.S. Webstore for Heirloom-Quality Wooden Toys Earlier this year, Le Toy Van pulled back the curtain on its latest range of quality wooden toys. Designed in London with a dash of French flair, Le Toy Van has been in business since 1995, but online buyers have typically been faced with calculating British pounds versus U.S. dollars in order to make a […]

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  • Moose Toys Expands Heroes of Goo Jit Zu, Treasure X Lines

    Jul 8, 2020

    Moose Toys Expands Heroes of Goo Jit Zu, Treasure X Lines Summer is heating up for Moose Toys as the Australian toymaker expands its offerings for two popular brands. New characters from the Marvel Universe are joining the Heroes of Goo Jit Zu. The squishy, stretchy, goo-filled toys were a hit last year, and now iconic super heroes including Spider-Man, Hulk, Captain America, and Iron Man […]

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  • Far Out Toys Expands Pact with pocket.watch for ‘Ryan’s World,’ ‘Love, Diana’

    Jul 7, 2020

    Far Out Toys Expands Pact with pocket.watch for ‘Ryan’s World,’ ‘Love, Diana’ Far Out Toys and pocket.watch are rolling out more toys and games developed for the YouTube generation. Kids can race around the U.S. to collect power-ups, Micro-Figure cards, and rarity stars in the Ryan’s World Road Trip Board Game. The new title, inspired by the great American road trip,  launched this week on Amazon and […]

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  • Chuggington Rides the Rails with Union Pacific, Safe Kids Worldwide

    Jul 7, 2020

    Chuggington Rides the Rails with Union Pacific, Safe Kids Worldwide Herschend Entertainment Studios (HES) inked a new national partnership deal for Chuggington. Under the new agreement, Chuggington will partner with Union Pacific Railroad and Safe Kids Worldwide to reach kids, parents, and educators with important messaging about rail safety. The partnership arrives on the heels of Chuggington: Tales from the Rails, which debuted on Disney Junior […]

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  • Gaumont Animation Chief Upped to President at Gaumont U.S.

    Jul 7, 2020

    Gaumont Animation Chief Upped to President at Gaumont U.S. Following the recent addition of former Amazon Studios development executive Michelle Sullivan to lead the expansion of its kids and family slate, Gaumont U.S. has a new face at the helm. Nicolas Atlan, former president of Gaumont Animation and Family will serve as president of Gaumont U.S. The company will consolidate its U.S. operations under […]

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  • Toronto’s Toys, Toys, Toys Files Bankruptcy, Immediately Liquidates Stores

    Jul 7, 2020

    Toronto’s Toys, Toys, Toys Files Bankruptcy, Immediately Liquidates Stores Canadian retailer Toys, Toys, Toys (aka Toys Cubed) has filed for bankruptcy protection and will liquidate immediately. Danbury Global Ltd. and A.D. Hennick & Associates Inc. are conducting liquidation sales at the five remaining Toys, Toys, Toys locations in the Greater Toronto area, including Vaughan Mills, Square One Shopping Centre, Erin Mills Town Centre, Scarborough […]

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  • Fighting Knockoff Toys with Robert Cook on the ‘Power Kid Podcast’

    Jul 7, 2020

    Fighting Knockoff Toys with Robert Cook on the ‘Power Kid Podcast’ In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design speaks with Robert Cook, sales manager at Verisk Financial G2. Cook and his team help manufacturers protect themselves from the ever-present risk of knockoffs, counterfeit, and copycat products. They also provide guidance to assist companies in their efforts to […]

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  • Hornby Hobbies, Corgi Introduce the Hornby Centenary Bristol Lodekka Bus

    Jul 7, 2020

    Hornby Hobbies, Corgi Introduce the Hornby Centenary Bristol Lodekka Bus Hornby Hobbies is continuing its 100th anniversary celebration with a #Hornby100 social media takeover filled with new product announcements. The month-long campaign kicked off with a collaboration between the company’s Hornby and Corgi brands: the Hornby Centenary Bristol Lodekka double-decker bus. Corgi’s die-cast bus is the latest in a full range of commemorative products that honor […]

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  • The Toy Book Presents First-Ever Sweet Suite @ Home: Retailer Day

    Jul 6, 2020

    The Toy Book Presents First-Ever Sweet Suite @ Home: Retailer Day Updated: July 6 — Registration is open! Click here to register for Retailer Day via Eventbrite*. In just a few short months, the world as we know it has changed. Along with it, the business of play has been faced with the necessity of rapid evolution. The Toy Book is here to support the industry […]

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  • COVID-19 Cybersecurity: Tech Tips to Keep Your Information Safe

    COVID-19 Cybersecurity: Tech Tips to Keep Your Information Safe

    In our digitally-driven world, we rely on the internet for just about everything. But while technology provides us with a lot of conveniences, it also makes it easier for our personal information to fall into the wrong hands. And during a pandemic, those events can become even more damaging—and are also proving to be even more commonplace.

    Whether you're continuing to work from home for the foreseeable future or you want to bolster protection for your small business, cybersecurity is

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  • How to Choose the Right Vehicle For Your Road Trip

    How to Choose the Right Vehicle For Your Road Trip

    As the summertime looms, the urge to get out and explore the world is growing. Many of us abhor staying in one place; we'd rather look toward the next great adventure away from our houses. When going on vacation, there are several different modes of transportation to consider. Flying on a plane still remains the most popular but many enjoy going by boat or even train.

    However, many travelers enjoy loading up their vehicles and heading out on the open

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  • 3 Tech Gadgets That Could Help You Identify COVID-19 Symptoms

    3 Tech Gadgets That Could Help You Identify COVID-19 Symptoms

    Hopefully, life returns to normal soon, but no one really knows when that will be. It could be a few weeks, it could be a few months, and it could be much, much longer. It's important to focus on your health and your family's health throughout these wild times -- and technology is playing a major part.

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  • Static-X, Dope Gear Stolen from L.A. Warehouse

    Static-X, Dope Gear Stolen from L.A. Warehouse

    Nearly $200,000 worth of musical gear and touring equipment has been stolen from a warehouse space shared by STATIC-X and DOPE.

    The bands, which are currently on touring hiatus due to the spread of coronavirus and the COVID-19 pandemic, filed a report with the Los Angeles Police Department, which advised the bands to take the story public in hopes of raising awareness and potentially gaining leads on the whereabouts of the stolen gear.

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  • Clever Curb Appeal Improvements to Make This Spring

    Clever Curb Appeal Improvements to Make This Spring

    With winter finally gone, it’s time to usher in spring — the time of year when flowers begin to blossom and trees regain some semblance of life. If you’ve been thinking about selling your home, perhaps now is the best time to get down to business. Spring tends to bring out the most home buyers as buyers time their move with the school year.

    Home improvement is big business, with the industry roughly worth $394 billion . Curb appeal improvements are just

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  • How to Support Small Businesses While Social Distancing

    How to Support Small Businesses While Social Distancing

    The coronavirus has made it difficult for many to perform their jobs, but none have been hit quite as hard as small business owners catering to the local populace. Restaurants have had to close their doors and offer solely take-out options, hairdressers and salons have had to close indefinitely, and locally run shops have run out of ways to serve a needy community. While some of us are lucky enough to work from home, those who run a small business

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  • COVID-19: DIY Car Tips for the Amateur Garage Monkey

    COVID-19: DIY Car Tips for the Amateur Garage Monkey

    Even though most auto shops are still open in the midst of the coronavirus lockdown, more and more car enthusiasts are finding ways to fill their extra free time. In fact, British automotive publisher Haynes has seen a stark increase in the number of car manual sales since the kingdom adopted social distancing measures to stop the spread of coronavirus. Sales have surged by over 54% as more people begin to work on their own vehicles. While similar reports have

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  • Teaching Your Teen How to Drive? Use These Tips

    Teaching Your Teen How to Drive? Use These Tips

    "Car crashes are the leading cause of death for U.S. teens, and teenage boys are twice as likely to die as teenage girls," according to The Washington Post and the Centers for Disease Control and Prevention (CDC).

    With such grim statistics, it is no wonder that parents fret over teaching their teenagers to drive. With some care and planning, parents can teach kids how to drive and do it with confidence. Follow these tips from the experts for peace of

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