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The Rock Father™ is a MEGA™Ambassador and Beyonder

MEGA Bloks® have been a part of our family since day one. In fact, I think it was at the baby shower for the first of The Rock Daughters™ when we received our first set - a Big Building Bag filled with those classic blocks that preschoolers have been building with for decades. Fast-forward a few years, and just as our kids have grown up, so has MEGA™ - recently making a nod to the past as they look toward the future with their ever-expanding line of MEGA Construx™ building sets for the entire family. From developing builders to kids ages 4+, from tweens to adult collectors, MEGA™ has something for everyone, and there’s no better time than the present to spend some time with the family, getting together to “Build Beyond.”

As we speed toward the holiday season, Mattel's Hot Wheels division is on fire. With loads of new product offerings hitting stores, the team at Mattel has revved-up their new "Challenge Accepted" initiative to remind parents (and show new ones) that "Hot Wheels are more than just a toy - they're a tool that helps kids develop life skills." Already knowing that STEM (Science, Technology, Engineering, Math) is at play in the world of Hot Wheels, Challenge Accepted breaks down how skills and traits like problem solving, creativity, sportsmanship and confidence can get a boost from those famous 1:64-scale diecast cars. Check out the new commercial below to see what happens when a mother and son take off for some action in a real-life Redline...

Published in Rock Father Rides

When I was a little kid, there were always UNO games present around our house. We had a lot of them due to the game having some Illinois roots with International Games having sponsored UARA midget auto racing in nearby Joliet. In fact, I recall a bright red midget ripping around the track with UNO graphics painted-on. Fast-forward a few decades, and UNO is still one of the most popular card games in the world, produced by Mattel, who've owned the game since 1992. Today, on International Colorblind Awareness Day, Mattel announced the launch of its newest deck, UNO® ColorADD, the world's first card game for the colorblind.  Check out all the details below!

For the past few years, Mattel has been doing some very creative things with their license to make Hot Wheels vehicles that are inspired or based upon the characters, locations and machinery of a galaxy far, far away. While their Starships line makes diecast scale models of the actual ships of Star Wars, their Carships and Character Cars bend the rules quite a bit. For us, the character cars have been the big hit - so popular that I eventually added a running checklist to this very website, a page that has become increasingly popular. Now, with the Force Friday II debut of merchandise centered around Star Wars: The Last Jedi, the Hot Wheels design team has cranked things up and raised the suspension for something new - Hot Wheels Star Wars All-Terrain Character Cars.

Published in Rock Father Rides

Adolescence is always such an awkward time, and for years, American Girl has been helping girls and their parents to navigate those choppy waters. Now, American Girl is reaching out to boys and their parents, offering  advice in a new book, Guy Stuff: The Body Book for BoysWritten by Dr. Cara Natterson, board-certified pediatrician and author of American Girl's famous The Care and Keeping of YouThe Body Book for Girls series, this new book is geared toward boys ages 8+, and aims to help them prepare for body changes in the years ahead. This new book covers everything from hair care to healthy eating, bad breath to shaving, acne to voice cracking, pubic changes to moodiness, peer pressure to bullying, and more.

Published in Books, Mags, Comics

The Hot Wheels Car & Track Play Table from The Step2 Company has been a favorite here at Rock Father HQ for awhile now, a staple of daily play that we've recommended to many friends and family members over the past year. So what did they do for a sequel? Created by Step2 under license from Mattel, the new Hot Wheels Road Rally Raceway is a new way to play Hot Wheels in a space-saving design, that features zig-zagging molded track, and the ability to connect additional orange track to the table to extend the racing fun. Check this out...

Published in Rock Father Rides
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