Quantcast
tagline2016wide

Yesterday morning, little Finley and I had some time to spare in the morning, and she wanted to open a few blind bags before heading off to school. We decided to crack open a trio of Fisher-Price Imaginext blind bags - two from the new DC Super Friends Series 2, and one from the standard Series 7. Check out our latest video below, and don't forget to subscribe to The Rock Father™ on YouTube for the latest videos, delivered direct to you as soon as they're posted!

Updated 1/23/2017 with the official commercial for the Dads Who Play Barbie campaign. This goes bigger than just "play kits": I didn't know it until becoming The Rock Father™, but there's few things better than father-daughter playtime. While our girls have many interests, the classics are always a part of things, and Barbie dolls have been a part of the mix for a few years now. I used to play Barbie with my sister as kids back in the 80s, so getting into it again as a dad wasn't a big stretch. A few years back, I even tracked-down a "new old stock" Barbie and the Rockers "Hot Rockin' Stage" to really bridge the generations (read about that here). Now comes news that for other dads like myself, Mattel just launched a collection of #DadsWhoPlayBarbie Play Kits - "curated to celebrate the special bond between a girl and her dad."

The folks at InRoad Toys have been making PlayTape for a few years now - innovative peel-and-stick road pieces and train tracks that allow kids to use their imagination for creating new layouts to use with their favorite toy cars or train sets. Last year, they partnered with Mattel for a licensed assortment of Hot Wheels Playtape Track, bringing the iconic "Orange Track" to the PlayTape realm for the very first time. Touting hours of open-ended play that kids can "unroll, stick & race," the folks at InRoad sent some samples to the Toy Testing Facility at Rock Father HQ™, and The Rock Daughters™ were more than happy to go hands-on! Check out the video below...

Published in Rock Father Rides

STAR WARS 40th AnniversaryAs we enter 2017, we're now less than five months away from the 40th Anniversary of George Lucas' 1977 Star Wars: A New Hope. One of the looming, and most often-asked questions here at Rock Father HQ pertains to an area of my specialty, and that's toys. "What new toys are on the way for Star Wars' 40th Anniversary?" Quite simply, I don't know... yet - but I do have some ideas for how it'll all go down.

As I type this, right now, at this very moment, my wife and our girls (The Rock Daughters™) are having a "girl's day out" with my mother-in-law and sister-in-law. They're at American Girl Place in Chicago for lunch today, so it's impeccable timing that Mattel just sent over the official details on the 2017 Girl of the Year doll from American Girl - Gabriela McBride. Gabby is described as "a true creative talent who uses the power of poetry to help her break down barriers and overcome a personal challenge with stuttering." See the full details on this great new doll from the official announcement below!

Published in Movies, TV and More

When it comes to sweet rides, Mattel's Hot Wheels brand is iconic - providing kids with countless hours of high-octane fun on the orange track since 1968. Like myself and the kids of many generations before, The Rock Daughters™ are well-versed in orange track adventures, often building elaborate course layouts anchored by Epic playsets like the incredible Hot Wheels Ultimate Garage. This year there's something new in the mix, and it comes to us from The Step2 Company, who under license from Mattel has created the Hot Wheels Car & Track Play Table. Available now as a Toys "R" Us Exclusive, this Play Table puts an automotive spin on Step2's famous Train Tables, re-working the play environment into signature Hot Wheels orange and blue, with a self-contained play space that kids absolutely love. As a featured pick in my 2016 Holiday Wish Guide here on THE ROCK FATHER Magazine, I'm thrilled to give you a chance to win one, presented in partnership with Step2!

Published in Rock Father Rides
Page 6 of 34