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The folks at InRoad Toys have been making PlayTape for a few years now - innovative peel-and-stick road pieces and train tracks that allow kids to use their imagination for creating new layouts to use with their favorite toy cars or train sets. Last year, they partnered with Mattel for a licensed assortment of Hot Wheels Playtape Track, bringing the iconic "Orange Track" to the PlayTape realm for the very first time. Touting hours of open-ended play that kids can "unroll, stick & race," the folks at InRoad sent some samples to the Toy Testing Facility at Rock Father HQ™, and The Rock Daughters™ were more than happy to go hands-on! Check out the video below...

Published in Rock Father Rides

STAR WARS 40th AnniversaryAs we enter 2017, we're now less than five months away from the 40th Anniversary of George Lucas' 1977 Star Wars: A New Hope. One of the looming, and most often-asked questions here at Rock Father HQ pertains to an area of my specialty, and that's toys. "What new toys are on the way for Star Wars' 40th Anniversary?" Quite simply, I don't know... yet - but I do have some ideas for how it'll all go down.

As I type this, right now, at this very moment, my wife and our girls (The Rock Daughters™) are having a "girl's day out" with my mother-in-law and sister-in-law. They're at American Girl Place in Chicago for lunch today, so it's impeccable timing that Mattel just sent over the official details on the 2017 Girl of the Year doll from American Girl - Gabriela McBride. Gabby is described as "a true creative talent who uses the power of poetry to help her break down barriers and overcome a personal challenge with stuttering." See the full details on this great new doll from the official announcement below!

Published in Movies, TV and More

When it comes to sweet rides, Mattel's Hot Wheels brand is iconic - providing kids with countless hours of high-octane fun on the orange track since 1968. Like myself and the kids of many generations before, The Rock Daughters™ are well-versed in orange track adventures, often building elaborate course layouts anchored by Epic playsets like the incredible Hot Wheels Ultimate Garage. This year there's something new in the mix, and it comes to us from The Step2 Company, who under license from Mattel has created the Hot Wheels Car & Track Play Table. Available now as a Toys "R" Us Exclusive, this Play Table puts an automotive spin on Step2's famous Train Tables, re-working the play environment into signature Hot Wheels orange and blue, with a self-contained play space that kids absolutely love. As a featured pick in my 2016 Holiday Wish Guide here on THE ROCK FATHER Magazine, I'm thrilled to give you a chance to win one, presented in partnership with Step2!

Published in Rock Father Rides

Back when Barbie first started "moving in" here at Rock Father HQ a few years back, one of the first vehicles we bought the girls for their dolls was a "remote controlled" Barbie Corvette. For whatever reason, that car, along with nearly every RC car we've ever found made specifically for dolls has been what's known as "simple RC" - they go forward, but they only turn in reverse. Now comes what I believe is the first-ever full-function RC to be an official Barbie product. Created by Toy State under license from Mattel, the Barbie Cruisin' Convertible Corvette is available exclusively at Toys 'R' Us this holiday season, and is a featured pick in my 2016 Holiday Wish Guide!

Published in Rock Father Rides
Monday, November 14 2016 22:13

Holiday Wish Guide: Welcome to Monster High

MattelPresented in partnership with Mattel’s Monster High

After recently sharing some thoughts as to whether or not our children can learn from monsters (Spoiler: Yes, they can!) - the students of Monster High have secured a spot in my 2016 Holiday Wish Guide with some toys hand-picked by my resident experts, The Rock Daughters™.

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